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The biggest myth about business names and trade marks

The biggest myth about business names and trade marks

16.02.10 | Business news

“If you believe registering your business name will stop other businesses using the same name, you’re not alone. Many small business owners are operating under this popular misconception, which could prove a costly experience, both financially and emotionally.” Read on

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How to manage your creative work and intellectual property online

How to manage your creative work and intellectual property online

04.02.10 | Business news

“It is with a hard heart that I write this post today. It has come to our attention that a design, The Pocket Light by Hyun Jin Yoon & Eun Hak Lee (Ryan Harc), was stolen, produced and sold unlicensed under another brand… In many ways the Internet is a new medium when it comes to the management of intellectual property. Many designers are still struggling to reconcile its power of reach versus control of information flow. Here are some of my thoughts on managing creative content on the Internet.” (Read on)

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Which social network is right for your small business?

Which social network is right for your small business?

“The paradox for SMEs is that the best results from social networking occur after a considerable time investment – something that is in very short supply in smaller business. ” (Read on)

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Lock down the point of supply

Lock down the point of supply

“To drive growth in any business you need to find some point of difference which can give you a head start on the competition. You need a competitive advantage which is sufficiently important to your target market that you get the business rather than your competitors.. The conventional answer is usually strong intellectual property position but not every business can create this advantage. However, a little more creative thinking might suggest that you try to gain control over an item of supply which is essential to the end-user solution. You then own the entire supply chain.” Read on

Tom McKaskill SmartCompany

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A sprinkling of grants wisdom

A sprinkling of grants wisdom

10.11.09 | Business news

“With more applications received than there is money available to fund projects, consider these tips when writing your grant application.” Read on

Design Victoria

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Email marketing: Ring a bell, get a food pellet

Email marketing: Ring a bell, get a food pellet

10.11.09 | Business news

“Email marketing can be tough. Your strategy and execution doesn’t have to be that bad for it to shut down communication with customers… You’d imagine that the consumer judges each new unread email from you independently of previous emails. But you’d be wrong.” Read on

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How to create an international e-business

How to create an international e-business

10.11.09 | Business news

“The internet literally brings home the idea of a globalised world, but e-businesses cannot afford to be complacent about the global customer when it comes to exporting. Here’s a guide on how to think global, act digital and create an international e-business.” Read on

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Fake it til you make it: 10 ways to make your business appear bigger than it is

Fake it til you make it: 10 ways to make your business appear bigger than it is

27.10.09 | Business news

“Being perceived as professional by outsiders is a common challenge for small businesses. Many startups reach a stage where meeting clients in cafes no longer cuts it. Here are 10 simple ways that your company can make itself look bigger it is.” Read on

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Don’t put all your eggs in one basket

Don’t put all your eggs in one basket

20.10.09 | Business news

“In its infancy, most business owners will reinvest all their cash back into their own enterprise to maintain control of their own destiny. But diversification is the key to any great entrepreneur and it is important to avoid putting all your eggs in the one basket in case it goes belly-up.” Read on

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Selling to new Japan

Selling to new Japan

06.10.09 | Business news

“With a trade relationship with Australia stretching back more than half a century, Japan shouldn’t be dismissed as an export market, despite economic woes and the rise of its neighbour China. Read the headlines about Japan’s economy over the past year and you’d be forgiven for believing it was the land of the setting sun. If you think Japan is entering its twilight years as one of the world’s great economies, however, you’d be underestimating its intrinsic power.” Read on

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Transform your design business

Transform your design business

06.10.09 | Business news

“Design Victoria has launched Transform Your Design Business, an online guide that equips Victorian designers with the know-how to successfully navigate the grants space and write strong grant applications. It seeks to ensure designers can take full advantage of grants and assistance available to them, to help fund new design initiatives for local and international markets and kick-start growth and success.” Read on

Design Victoria

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About ADU
Part magazine, part bulletin, part business resource, ADU is a publication and archive about design and creativity published monthly to encourage and support designers. ADU is an independent and strongly collaborative voice within the design sector with a broad network that connects designers from across the country to the resources they need. ADU is also a vehicle for workshops, forums and exhibitions produced to encourage discourse and develop skills around design, creativity, entrepreneurship and ideas. ADU collaborates with design institutions and existing initiatives to enable designers to develop new markets at home and abroad. ADU is a joint venture between Parcel and Studio Propeller.
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