— Going to market
How to crack the US retail mass market“Almost every Australian company dreams of one day exporting its consumer products, inventions and ideas to the US retail mass market. How could you not dream about it? I do. The US retail mass market can take you from little league to major league, outstripping your sales in Australia many times… if you can crack it! But how do you crack it? Unfortunately, it seems that the majority of CEOs or Sales Managers from Australia think it’s easy. It’s not.” Read on Chad Hetherington Australian Anthill DIY Log Bookends Add Weight and Sophistication to Your Open Shelving
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Gary Vaynerchuk’s startup advice“Aspiring entrepreneurs must constantly navigate the tension between doing what they love and the realities of the market. Sometimes those interests align: Bill Gates and Paul Allen loved to write software, and happened to be doing it at the dawn of a multibillion-dollar industry. But more often, entrepreneurs walk a high wire between pursuing passion and the market opportunity where they have the greatest chance to succeed.” Read on John Tozzi BusinessWeek From Fashion to Chord Overstreet Collaboration
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Creative collaborations and other essential C words“It can be stimulating and inspiring to work with other creative people on new projects, so it’s worth thinking about what makes creative collaborations work well… Collaborations work best when people with complementary skills come together to work on a project – for example a writer and illustrator. If the project is to be a commercial success as well as a creative achievement, then other so-called ‘non-creative’ people might be needed too.” Read on David Parrish Creative Choices fitting clothing but am wondering whether I might be going too far
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Have a ‘green’ career“Is it idealistic to plan for a green career? Whether your working day is spent at home, in an office, studio, or on the road, there are steps you can take to ensure you’re being as environmentally conscious as possible. You don’t necessarily have to be a visual artist using recycled materials. Whichever creative sector you’re in, think how you can stand out as a green role model. Here are some considerations you may want to take on board. Hopefully they’ll inspire you and give you something to talk about with your friends and colleagues.” Read on Momtaz Begum-Hossain Creative Choices Peter Thomas Roth’s Camu Camu Collection
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Three best ways to convert web traffic into sales“These days, the tech-savvy small business is using search engine optimisation to steer customers to its home page. But once those online visitors land, how do you get them to buy? Sure, you can pay a lot for site analytics that give you insights into those potential customers’ shopping habits. But small-business owners now have a variety of simple yet effective tools to tempt visitors into opening their wallets.” Read on Raymund Flandez The Wall Street Journal Hyatt Summerfield Suites Scottsdale Old Town
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How to export like an expert“Are you thinking about exporting your product or service? If so, congratulations, exciting times are certainly ahead of you. Yet with the thrill of launching your offering into a new market comes many challenges, including deciding which country to export to, how to get into the market and how to make sure it’s profitable and deliverable. So, where to begin? Here are three steps to help you export like an expert.” Read on Steve Dowling Australian Anthill What Did the Men Wear in the Roaring Twenties
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Chasing every customer is a recipe for disaster“One of the worst steps you can take in business is attracting and accepting the wrong type of customers. This situation takes me back to one of my previous businesses.” Read on Paul Groth Australian Anthill 10 Mustache Styles That Must Be Stopped
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Six ways to avoid landing in the product failure bin“A decade ago the ability to generate ideas for businesses was a terrific and unique offering, and often a good business. Many companies and consultants were conducting workshops aimed at coming up with ideas, hundreds of ideas, and getting paid handsomely to do it. Today, it seems most of the businesses I deal with have more than enough ideas, it’s determining the right ones to invest time and energy into that is the trick.” Read on Mark Dziersk Fast Company Buy Monogram Canvas Bags at Bagvine
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When the price is right“Tougher trading conditions and increasing costs are common concerns for many small businesses in today’s economic environment, but it doesn’t mean that you need to resign yourself to tighter margins and declining profits. What it does require is for those businesses to take a closer look at the fundamentals of their operations – inputs, outputs and pricing.” Read on Simon Brewis Weston Australian Anthill Beauty Tips for Teen Girls
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Ten steps to wholesale success“A livelihood for any wholesaler or distributor relies on getting their products into the retail environment… While the time honoured practice of hitting the pavement and selling your goods to as many retailers as possible is still as much a part of the process as ever, there are other channels that can be used to make you and your product stand out. Here are 10 ways you can maximise your wholesale deliveries.” Read on Cameron Bayley Dynamic Business Boost your fashion statement with online shopping
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The ins and outs of consignment“Success! After gathering up every ounce of confidence, and samples of your work, you finally get a gallery or shop owner to sit down with you. And she wants to sell your work! Suddenly visions of fame, fortune and crafting dance around your head. And then the owner suggests a consignment. But what exactly does consignment mean and how do you know if it’s a good deal for you?” Read on Success!
After” gathering up every ounce of confidence, and samples of your work, you finally get a gallery or shop owner to sit down with you. And she wants to sell your work! Suddenly visions of fame, fortune and crafting dance around your head. And then the owner suggests a consignment.
But what exactly does consignment mean and how do you know if it’s a good deal for you?
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How to make your product compelling“There are those products and services which we have to buy and then there are others which are nice to have. If you want to drive high growth, you need to offer something which customers have to have, where the purchase cannot be delayed or avoided. Nice situation to be in, however most of us aren’t that lucky, but what if you could ride on the back of such an item?” Read on Tom McKaskill SmartCompany Teach Yourself Fashion Pattern Making
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The Big O – Being organised!“Any improvements you make to your business processes will relate directly to your clientele numbers. Which of course relate directly to your balance sheet. It’s simple: being more organised equals more profit. Conversely, a lack of organisation costs your business money.” Read on Roz Howland Flying Solo Flawless Style Tips For Women’s Clothes
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Which shopping cart should I use?“OK, this is a question and a topic which I’ve avoided answering for years, simply because it’s an absolute minefield! There are so many carts available with various levels of functionality that critiquing them all will simply take a lifetime. Add to the fact that every business has different requirements means that unless you spend big on a custom cart solution, no single package will cover off every perceived or future requirement you may have… All that aside, I’ll give you some of my favourites… and I’ve broken it down into several criteria.” Read on Chris Thomas SmartCompany OK, this is a question and a topic which I’ve avoided answering for years, simply because it’s an absolute minefield! There are so many carts available with various levels of functionality that critiquing them all will simply take a lifetime.
Add to the fact that every business has different requirements means that unless you spend big on a custom cart solution, no single package will cover off every perceived or future requirement you may have.
Obviously I haven’t used or been exposed to all the carts available either, so it’s impossible to judge all of them!
All that aside, I’ll give you some of my favourites… and I’ve broken it down into several criteria:
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Service culture: Encouraging customer loyalty“Loyal customers return more often, resulting in more sales and lower acquisition costs. Yet many businesses do nothing to encourage loyalty. Here are some simple steps to improve things.” Read on Jack Fraenkel Flying Solo A Need For More Options
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Think twice about being first to market“New research offers fresh insight on when to launch a product or service, and shows that being first to market isn’t always a competitive advantage. Market opportunities are constantly opening and closing, and a hit idea at one point could be a dud a year earlier or a yawning “me too” business a year later. It’s tough— likely impossible— to pinpoint the best moment to enter a market, but common sense dictates new entrepreneurs can improve their odds if they weigh how much they stand to gain or lose by waiting.” Read on John Tozzi BusinessWeek Lost Planet 2 Game Review
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(whole)saling through tough times“When times are tough and business may be dwindling it’s easy to sit back woefully, but remember the chain of command: customers buy from shops what they love, shops buy from you what they love, you make what they love. How easy was that? From my experience as a sales rep I’ve been with small and large brands as they surf the tough times. Here are the tricks I’ve seen in action and apply to my own business.” Read on Karen Benn Design*Sponge Published 11 March 2009.
The Art of Pricing: Preparing for wholesaling“Wholesaling is yet another factor to consider as you price your work. Wholesaling is when a boutique or another reseller approaches you to purchase your items in bulk, usually expecting a discount for the large order. The expected discounts are between 30% and 60%, most often settling around 50%. These discounts are large, which is why it is so important to carefully consider how wholesaling could work for you before you price your items.” Read on Published 03 March 2009.
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Tool kit (Going to Market)ADU design and craft market checklist
This resource summarises and builds on an ADU story on Australian craft and design markets. It covers whether markets are right for you, the pros, choosing a market, pre- and post-market preparation and has information on upcoming events. ADU design retailer list – Australia
This is an essential resource for anyone looking to find Australian stockists for their products. It includes details and information on over 200 retailers of design products from around Australia. Last updated October 2009. *new* ADU guide to wholesaling
Devised with the assistance of retailers and established design businesses, this guide takes you through the six key steps you need to take before you begin wholesaling. Topics covered include researching and targeting retailers, pricing, payment terms, retailer pet hates, the marketing collateral you are expected to supply and more. Design Victoria: The Case for Export
Using case studies of successful exporters, articles, lists of guides grants and other information the publication The Case for Export provides tips and explores the skills required to export design and outlines opportunities available and pitfalls to avoid. Link Resource: Ausindustry
AusIndustry is the Australian Government’s principal business program delivery division in the Department of Innovation, Industry, Science and Research. Link Maybelline Eye Studo Color Tattoo 24
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