Managing your business

Saying ‘no’ can be one of the hardest things to do in business. However, to manage your business well it is important to balance things. This also means balancing between business and design and keeping sight of your plan. Being a creative enterprise means not only having the ideas but also building the commercial structure to support it. Here Stefan Kahn explores the ins and outs of running a design business. Read on



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Which social network is right for your small business?

Which social network is right for your small business?

“The paradox for SMEs is that the best results from social networking occur after a considerable time investment – something that is in very short supply in smaller business. ” (Read on)
Craig Reardon SmartCompany

Lock down the point of supply

Lock down the point of supply

“To drive growth in any business you need to find some point of difference which can give you a head start on the competition. You need a competitive advantage which is sufficiently important to your target market that you get the business rather than your competitors.. The conventional answer is usually strong intellectual property position but not every business can create this advantage. However, a little more creative thinking might suggest that you try to gain control over an item of supply which is

About ADU
Part magazine, part bulletin, part business resource, ADU is a publication and archive about design and creativity published monthly to encourage and support designers. ADU is an independent and strongly collaborative voice within the design sector with a broad network that connects designers from across the country to the resources they need. ADU is also a vehicle for workshops, forums and exhibitions produced to encourage discourse and develop skills around design, creativity, entrepreneurship and ideas. ADU collaborates with design institutions and existing initiatives to enable designers to develop new markets at home and abroad. ADU is a joint venture between Parcel and Studio Propeller.
Be part of ADU
ADU is an independent online publication that relies on its industry network to keep things fresh. If you have news that you think our readers need to know about please get in touch. We encourage all submissions but cannot guarantee that everything will be published. If you would like to submit something for our editorial team, please email directly to the editorial department.
Editorial submissions
heidi@australiandesignunit.com 

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Publishers/editorial direction
Heidi Dokulil & Ewan McEoin
Online editor
Heidi Dokulil
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Peter Salhani
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Graeme Smith
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Lee Wong
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Sam James, Elliat Rich, Alexi Freeman
Chris Byrne, Tim Fleming, Paul Justin
Alison Schutt, Rohan Nicol