In this seminar held by Design Victoria, experts from the fashion world will discuss their experiences protecting fashion design, dispel IP protection myths and provide strategies to beat copycats. This seminar will benefit owners, managers and designers from fashion, textile and jewellery businesses who are interested in learning more about how to protect their designs.

The fashion world is a fast moving beast, which is why it is no surprise that many fashion designers spend little time protecting their IP. But how would you feel if someone copied your work and profited handsomely and all your blood, sweat and tears was spent in vain?

Protecting fashion and jewellery design has always seemed a little slippery. After all, copycats only have to “change three little things” in your design to make it their own, right? WRONG!

A few copying cases have been fought out in Australian courts recently:

– Diesel vs yd
– Rosemin vs Gasp
– Review vs Lili
– Elwood vs Cotton On

Three of these cases were victories. Learn how the winners got it right and how you can do the same. Discover how easy it is for copycats to rip off an unprotected design and the simple steps you can take to avoid being a victim.

Attendees will:
– Increase their understanding of IP concepts and how they apply to the fashion industry
– Develop an understanding of the rules of successful IP protection.
– Learn what to protect – and what not to
– Learn from the experiences of industry practitioners and leaders.

Speakers include Trevor Choy, intellectual property lawyer, Choy Lawyers; Eddie Zammit, Founder, T-World and Principal and Creative Director, Grin Creative. A third speaker is to be announced. This panel will be moderated by Kate Vandermeer, Director, iSpyStyle.

The seminar will be held Thursday 13 May 2010 from 6:00pm to 8:30pm. Registration is at 5:30pm.

It will take place at Cinema 1, Australian Centre for the Moving Image (ACMI). The seminar includes refreshments and networking opportunities.

For more information and to register attendance visit here.

Tags: Workshop - Melbourne - Victoria - Intellectual property

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IP Australia is holding a workshop in Melbourne that will help business owners understand the key elements they need to create and protect a leading brand. Workshop attendees will also receive access to a free consultation with an intellectual property professional upon request.

Over breakfast seminar attendees will explore why some brands are more successful than others; why consumers choose one brand over another and how brands' protect their interests in the modern marketplace.

Key topics for the seminar are:

– Harnessing the benefits of the trade mark system in order to create or evolve a distinctive brand personality;
– Using domain names as a way of enhancing a brand;
– Applying real life strategies to help expand a brand into overseas markets;
– Identifying key ownership considerations for brand managers;
– Implementing strategies to deal with direct competitors and maintain brand integrity.

The workshop will be held by Tim Pethick, founder of Nudie juice, and Shane Radbone, former CEO of Wendy's. For speaker biographies visit here.

The workshop will be held on 4 March 2010 from 7:30am to 10:30am.

Participation costs $45.00 (including GST and booking fee).

For more information and to register visit here.

Tags: Workshop - Melbourne - Victoria - Branding, Workshop - Melbourne - Victoria - Intellectual property

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