IP Australia is holding a workshop in Melbourne that will help business owners understand the key elements they need to create and protect a leading brand. Workshop attendees will also receive access to a free consultation with an intellectual property professional upon request.

Over breakfast seminar attendees will explore why some brands are more successful than others; why consumers choose one brand over another and how brands' protect their interests in the modern marketplace.

Key topics for the seminar are:

– Harnessing the benefits of the trade mark system in order to create or evolve a distinctive brand personality;
– Using domain names as a way of enhancing a brand;
– Applying real life strategies to help expand a brand into overseas markets;
– Identifying key ownership considerations for brand managers;
– Implementing strategies to deal with direct competitors and maintain brand integrity.

The workshop will be held by Tim Pethick, founder of Nudie juice, and Shane Radbone, former CEO of Wendy's. For speaker biographies visit here.

The workshop will be held on 4 March 2010 from 7:30am to 10:30am.

Participation costs $45.00 (including GST and booking fee).

For more information and to register visit here.

Tags: Workshop - Melbourne - Victoria - Branding, Workshop - Melbourne - Victoria - Intellectual property

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