May 2009

Service culture: Encouraging customer loyalty

“Loyal customers return more often, resulting in more sales and lower acquisition costs. Yet many businesses do nothing to encourage loyalty. Here are some simple steps to improve things.” Read on

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Published 21 May 2009.

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Think twice about being first to market

“New research offers fresh insight on when to launch a product or service, and shows that being first to market isn’t always a competitive advantage. Market opportunities are constantly opening and closing, and a hit idea at one point could be a dud a year earlier or a yawning “me too” business a year later. It’s tough— likely impossible— to pinpoint the best moment to enter a market, but common sense dictates new entrepreneurs can improve their odds if they weigh how much they stand to gain or lose by waiting.” Read on

John Tozzi BusinessWeek

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Published 19 May 2009.

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About ADU
Part magazine, part bulletin, part business resource, ADU is a publication and archive about design and creativity published monthly to encourage and support designers. ADU is an independent and strongly collaborative voice within the design sector with a broad network that connects designers from across the country to the resources they need. ADU is also a vehicle for workshops, forums and exhibitions produced to encourage discourse and develop skills around design, creativity, entrepreneurship and ideas. ADU collaborates with design institutions and existing initiatives to enable designers to develop new markets at home and abroad. ADU is a joint venture between Parcel and Studio Propeller.
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Heidi Dokulil & Ewan McEoin
Online editor
Heidi Dokulil
Editor-at-large
Peter Salhani
Creative direction
Graeme Smith
Design
Lee Wong
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Sam James, Elliat Rich, Alexi Freeman
Chris Byrne, Tim Fleming, Paul Justin
Alison Schutt, Rohan Nicol
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