Service culture: Encouraging customer loyalty

“Loyal customers return more often, resulting in more sales and lower acquisition costs. Yet many businesses do nothing to encourage loyalty. Here are some simple steps to improve things.” Read on

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Published 21 May 2009.

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Part magazine, part bulletin, part business resource, ADU is a publication and archive about design and creativity published monthly to encourage and support designers. ADU is an independent and strongly collaborative voice within the design sector with a broad network that connects designers from across the country to the resources they need. ADU is also a vehicle for workshops, forums and exhibitions produced to encourage discourse and develop skills around design, creativity, entrepreneurship and ideas. ADU collaborates with design institutions and existing initiatives to enable designers to develop new markets at home and abroad. ADU is a joint venture between Parcel and Studio Propeller.
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