Think twice about being first to market

“New research offers fresh insight on when to launch a product or service, and shows that being first to market isn’t always a competitive advantage. Market opportunities are constantly opening and closing, and a hit idea at one point could be a dud a year earlier or a yawning “me too” business a year later. It’s tough— likely impossible— to pinpoint the best moment to enter a market, but common sense dictates new entrepreneurs can improve their odds if they weigh how much they stand to gain or lose by waiting.” Read on

John Tozzi BusinessWeek

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Published 19 May 2009.

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