“Publicity can be a very powerful marketing tool. Endorsement from a reviewer, presenter, editor or journalist carries a lot of weight. Getting publicity for a product or service isn’t easy. Often clients expect that they will get masses of media coverage, including TV, for their great product or service. In order to get attention from the media there needs to be a new ‘hook’ or story angle and it needs to be ‘sold’ to the relevant journalist. Here is our list of PR myths.” Read on

Jules Brooke Australian Anthill

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“If you were to ask an entrepreneur or a company if ensuring a market existed for their concept prior to investing time and capital in getting it off the ground, they would likely say “of course”. However, in reality, validating the market is commonly done too late or never at all. Market validation therefore, must surely take the prize as the most talked about and yet most neglected element of the innovation process.”  Read on

Ben Olsen Australian Anthill

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