Have you validated your market? Really?
“If you were to ask an entrepreneur or a company if ensuring a market existed for their concept prior to investing time and capital in getting it off the ground, they would likely say “of course”. However, in reality, validating the market is commonly done too late or never at all. Market validation therefore, must surely take the prize as the most talked about and yet most neglected element of the innovation process.” Read on
Ben Olsen Australian Anthill
Published 11 August 2008.
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