The 5 myths of PR
“Publicity can be a very powerful marketing tool. Endorsement from a reviewer, presenter, editor or journalist carries a lot of weight. Getting publicity for a product or service isn’t easy. Often clients expect that they will get masses of media coverage, including TV, for their great product or service. In order to get attention from the media there needs to be a new ‘hook’ or story angle and it needs to be ‘sold’ to the relevant journalist. Here is our list of PR myths.” Read on
Jules Brooke Australian Anthill
Published 11 August 2008.
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