Why small businesses fail

“Entrepreneurs tend to concentrate on what they love, whether it’s the artist who paints but doesn’t spend any time marketing or the chef who lives in the kitchen and ignores her financials. Every business owner needs to be his or her own CFO. Delegating that task to a bookkeeper or an outside accounting firm means putting your life into their hands. They generally don’t know the ins and outs of your business well enough to make critical decisions.” Read on

Jay Goltz CNNMoney.com

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Published 08 July 2009.

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