Walter Rauchenwald

Walt Design | Email | Website

Where and what did you study and what year did you graduate?
Apprenticeship in Cabinet making and Joinery, 1995, SFZ Fohnsdorf Education Centre, Austria.

Where did you head after graduating?
I revived a deceased cabinet work shop in 1995 and employed two cabinetmakers. I designed and built interiors for commercial and residential clients. I then started to prototype my own designs and build small series which I later displayed in a showroom in the CBD of my hometown in Austria.

When did you launch your own business?
I launched Raumdesign Rauchenwald in Graz in Austria in 1995. In 2005 I began my current business, Roomdesign Rauchenwald in Brisbane and then registered the trade mark Walt Design in 2007.

What motivated you to start your own business?
The confidence that I can run my own business, the current demand in the building and interior design industry and the belief in my product.

How would you describe your business to someone who didn’t know you?
Roomdesign produces a range of designer furniture, lighting and other diverse designs under the trademark Walt design.

How would you describe the products you design to someone who hadn’t seen them?
Depending on what I design, some of my designs are beautiful to look at, some are innovative, some are focused on sustainability, some are just for fun and some of them are sexy.

What are the most challenging parts of being a designer running a small business?
The hardest part is to get your product out there .

What inspires your design projects?
Most of my inspiration comes from my environment and the mood I am in.

What are the next steps for you?
Short term would be to get my product on display and sold! I am considering taking part in an international trade fair and also want to get my products into the media. Long term I am playing with the idea of getting a dozen designers that are at a similar stage in their careers and seeing if they would be interested in combining forces.

Published 14 July 2008.

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