Meet the antipreneurs
“Meet the antipreneurs… A few thousand business owners who have won both notice and profits by being overtly or covertly anti-big business and anti-advertising. Antipreneurs frequently choose each other as suppliers because they share similar philosophies. Their marketing strategy is targeted toward consumers who have grown cynical about buying products and services from larger companies, whose methods they deem irresponsible.” Read on
Jeremy Quittner BusinessWeek
Published 01 July 2008.
Comments Off on Meet the antipreneurs