How to look bigger than you are
“Sometimes — and perhaps especially in tough times — professional designers are faced with going it alone, hanging out their shingle and hoping to attract the most interesting clients (and projects) possible. And in an age when “You are your own brand,” there is great temptation to, um, make yourself appear a little bigger than you are. Now, I’m not saying you should actively misrepresent yourself out there, but if you really are convinced that size matters, well, knock yourself out.” Read on
Allan Chochinov Core77
Tags: Branding, Marketing positioning
Published 29 September 2009.
Comments Off
