Daisy and Dandelion has developed a workshop series in Canberra designed for market stall holders. They are currently calling for expressions of interest from designers interested in participating in the next series.

The workshops are small facilitated discussion groups that have between eight and twelve participants and meet once a week in Kambah. The format of the workshop allows each participant to tap into the knowledge, experiences and ideas of the group as well as benefit from the peer support and contacts they make which carries on long after the workshop has ended.

The six sessions held are: 

– Before the market: Marketing on a shoestring
 This workshop will focus on what you can do before the market to encourage people to visit your stand. It will look at strategies like premarket promotions, PR, collaborative marketing and developing a word of mouth marketing campaign.

– At the market: Making your business stand out
 This workshop will focus on your stand as your store, stand layout, creating the right atmosphere, at market promotions, customer service and managing expectations.

– After the market: Creating loyal customers
 It is much cheaper from a marketing point of view to increase the spend from existing customers than to continually chase one-off sales. This workshop looks at building a relationship with customers over time and moving them from customers to advocates of your business.

– Pricing Strategies
 It can be very difficult to price the time and attention you pour into handmade items. This session will look at some of the ways you can determine the price of your products, including value based pricing, loss leaders, the special order, wholesale pricing and selling on consignment.

– Developing your brand online and offline
 Learn how to differentiate your business both online and offline. We will explore the basic laws of branding that will help you to decide where and when to advertise, how to use PR, when to expand your product line and how to advertise on the Internet.

– Developing a marketing calendar
 This session will tie everything discussed together to produce a marketing calendar that will make the best use of your time and money to promote your business.

All sessions are held at Theiss Cottage, Reynell, Place, Kambah, Canberra.

Workshops cost AUD$35.00 (incl. GST) for individual sessions or AUD$145.00 (incl. GST) to take part in all six.

This is an ongoing opportunity.

Places in each series are limited. Please contact Candice on (02) 6292 1573 or email candice@daisyndandelion.com.au to secure your spot.

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