Managing your business

Creating perspective

In building your business, one of the cold hard facts that must be faced is how much time will be spent managing it. For some creative entrepreneurs this might come as a surprise.

If you are from a purely ‘creative’ background you may now be faced with learning a whole new range of specialised skills devoted to administration. The task list is diverse and unrelenting. The learning curve is steep and the demand on your time will sometimes seem overwhelming. It’s worthwhile recognising this as a reality check.

Creating a business, like creating a product, requires intensive effort. As a creative entrepreneur your professional responsibilities must now include not only the development of your idea but the building of the commercial vehicle that will carry it forward to success.

When writing a business plan you are aligning both your design idea with the business process and framework – the idea itself relies on this to ensure survival by providing financial existence, while the business is reliant on the idea to ensure unique, profitable demand in the market place. For a creative-lead enterprise this is the correct relationship and demonstrates that both aspects of the enterprise are equally important and balanced.

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Published 03 August 2009.

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