Julie Pieda

koush | Email | Website

Where and what did you study and what year did you graduate?
Associate furniture designer, 1996-98, JamFactory Contemporary Craft and Design.
Bachelor of Education (Secondary Design), 1991, University of South Australia.

Where did you head after graduating?
I taught design in high schools for four years while making my own furniture and then applied to the JamFactory to see how my furniture skills stacked up and the rest as they say is history.

When did you launch your own business?
In 1999.

What motivated you to start your own business?
At that time there was no such thing as a furniture designer position with any manufacturing or architectural firm.

How would you describe your business to someone who didn’t know you?
koush has two arms which tend to vary in length at times! We do custom furniture and interior design. The other arm is a range of furniture products that have evolved from one-offs into a collection that is a little quirky and fills gaps we have found in the market.

How would you describe the products you design to someone who hadn’t seen them?
Our products are a bit like a good wardrobe – there are some pieces that are great basics that become the basis that a whole look is grounded on, and there are some pieces that are a feature in themselves and make everything around them look better! In terms of how they look, the line is contemporary and features great materials, colours and textures.

What are the most challenging parts of being a designer running a small business?
One of the most challenging aspects is getting time to design, rather than being an accountant, marketer, receptionist etcetera.

What inspires your design projects?
Function, texture, detail, the need for individual furniture and spaces.

What are the next steps for you?
I am looking to take the koush production range national, developing relationships with retailers across the country and expanding and developing the range accordingly. I also plan to grow the custom furniture and interior aspect of the business to work interstate.

Published 15 July 2008.

Comments Off on Julie Pieda


About ADU
Part magazine, part bulletin, part business resource, ADU is a publication and archive about design and creativity published monthly to encourage and support designers. ADU is an independent and strongly collaborative voice within the design sector with a broad network that connects designers from across the country to the resources they need. ADU is also a vehicle for workshops, forums and exhibitions produced to encourage discourse and develop skills around design, creativity, entrepreneurship and ideas. ADU collaborates with design institutions and existing initiatives to enable designers to develop new markets at home and abroad. ADU is a joint venture between Parcel and Studio Propeller.
Be part of ADU
ADU is an independent online publication that relies on its industry network to keep things fresh. If you have news that you think our readers need to know about please get in touch. We encourage all submissions but cannot guarantee that everything will be published. If you would like to submit something for our editorial team, please email directly to the editorial department.
Editorial submissions

Advertise with us
Copyright: Creative commons
Terms of Use
Privacy Policy

Publishers/editorial direction
Heidi Dokulil & Ewan McEoin
Online editor
Heidi Dokulil
Peter Salhani
Creative direction
Graeme Smith
Lee Wong
Sam James, Elliat Rich, Alexi Freeman
Chris Byrne, Tim Fleming, Paul Justin
Alison Schutt, Rohan Nicol
Do You Put on Sunblock Before the Makeup Primer
porno Real people with hopes and dreams and spines

Think About Starting A Fashion Design Business
hd porn and maybe a bit abrupt

Finding the best vintage fashion apparels
black porn the good Doctor unveiled a new look in More Fun Comics 72

5 Ways The English Language Has Gone To Hell
girl meets world Now moving onto our financial position

How to Put Together a Fashion Show
quick weight loss there are some chapters that were entirely new to me

What Kind of Salary Does a Fashion Buyer Earn
miranda lambert weight loss men’s winter fashion accessory

Be Wise When Shopping For Designer Costumes Online
christina aguilera weight loss 250 kilometers long about the size of Pennsylvania

The Miniskirt A British Style Icon
weight loss tips 5 frizzy hair stunning you can cook up