How to make your product compelling

“There are those products and services which we have to buy and then there are others which are nice to have. If you want to drive high growth, you need to offer something which customers have to have, where the purchase cannot be delayed or avoided. Nice situation to be in, however most of us aren’t that lucky, but what if you could ride on the back of such an item?” Read on

Tom McKaskill SmartCompany

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Published 06 July 2009.

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