How to fight back when you’re trashed on the web

“The burgeoning social media landscape has brought with it frightening new possibilities for brand-trashing on a global scale – people using Twitter or blogs to spread derogatory remarks about your company; a disgruntled employee posting an “insiders” video on YouTube. You have no idea how it all started, and even less of an idea about how to stop it. So what are the rules for handling crises in the age of social media? How can companies resurrect their reputations in the face of malicious postings? What do you do if someone posts a negative comment in Twitter? Here are some steps to consider.” Read on

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Published 30 September 2009.

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