Getting the results you want from your media interview
“So you have distributed your media release, it’s attracted some interest from journalists and now a couple of them have called you for an interview. What do you do? Before you panic and run for cover, the most important thing to remember is that it’s an opportunity to get your messages to your customers via the journalist. You are in control of the interview.” Read on
Catriona Pollard Australian Anthill
Published 17 March 2009.
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