Etsy founder Rob Kalin on marketing

Etsy is a kind of arts and crafts version of Ebay. They are a great young company and worth looking into in terms of how they have worked with the global design and craft community to establish and spread the word about their business organically. In a video published on AdWeek the founder of Etsy Rob Kalin talks about their non-traditional approach to marketing and the importance of transparency when communicating to market. View

Published 13 June 2008.

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