Deanna Corso

stick meon | Website

Where and what did you study and what year did you graduate?
I studied part time for almost 10 years including Marketing at Swinburne, Multimedia at Melbourne School of Art and Visual Arts at Box Hill TAFE.

Where did you head after graduating?
I sought jobs that not only allowed me to be creative, but also allowed me to learn from others. Working with the marketing and business development teams of an internet service provided during the dot com frenzy was invaluable. However, the most relevant experience would be working within product development for both the homewares and fashion industries.

When did you launch your own business?
I started freelancing graphic design 2002. stick meon was launched in December 2007.

What motivated you to start your own business?
I think its every graphic designer’s dream to have their own product out there. I started to see a lot of products in Melbourne boutiques that made me want to produce something myself. I started to experiment with a medium I was familiar with. Based on friend’s reactions to the prototype I had to keep going!

How would you describe the products you design to someone who hadn’t seen them?
Wall art.

What are the most challenging parts of being a designer running a small business?
To make an idea into a reality takes a lot of decision making and follow through. So when you have a hundred ideas every day, it can be hard to stay focused. And let’s not forget cash flow and bookkeeping!

What inspires your design projects?
Fellow independent designers, design blogs, hours of page flicking at Brunswick Street Bookstore and a love for constantly rearranging my home.

What are the next steps for you?
As the business is in its very early stages, the next couple of years will be all about refining the production process, regularly launching new designs and experimenting with new mediums. Apart from having a product in stores and available online, I also have ideas for collaborating with other designers.

Published 15 July 2008.

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