Brad Nicholls

Nicholls Design | Email

Where did you head after graduating?
I worked in the family retail business and spent a number of years travelling the coastal regions of Australia. During this time, I was inspired by natural elements and drawn to earth tones and textures which are featured in my designs.

When did you launch your own business?
In 2004.

What motivated you to start your own business?
Artistic creativity runs in the family. My older brothers are both artists and they inspired me to get involved in a creative field. I always enjoyed making furniture and dreamt of having my own business.

How would you describe your business to someone who didn’t know you?
Nicholls Design is involved in design, design collaboration and customised manufacture. I enjoy the challenge of manufacturing different ideas.

How would you describe the products you design to someone who hadn’t seen them?
Clean lines, earth colours and organic mediums.

What are the most challenging parts of being a designer running a small business?
I find administration and time management challenging. I take an intuitive approach to design and find this organic, hands on approach works well for my creative process but this can be to my disadvantage when commonly design requests are based on computer illustrated design methods.

What inspires your design projects?
I am inspired by mid-century modernism. In particular the Scandanavian design simplicity as design from that era is timeless and still looks good in a contempory setting. I aspire to replicate timeless design in my own furniture. I find materials and design ideas from my life experiences.

What are the next steps for you?
I hope to be well established and recognised not only for my distinctive design but also for my manufacturing attention to detail and my low environmental footprint. I am currently building a house that I designed. This has been a big project which has absorbed most of my time and energy and I will hopefully have completed in the next couple of months. Although enjoyable and challenging I look forward to focusing my full attention back on my business.

Published 15 July 2008.

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