Andrew Fedrigo

Scape Interiors | Email | Website

Where and what did you study and what year did you graduate?
Advanced Diploma in Design and Advertising, 1995, Billy Blue Graphic Design and Advertising.

Where did you head after graduating?
With my beloved Posca paint markers, my informal design career started with drawing surf logos on the back of text books in the early school days. Today, my design career has been diverse, working in award winning studios in my home town of Sydney and proudly overseas in Canada and the UK.

When did you launch your own business?
In March 2008.

What motivated you to start your own business?
The mission at Scape Interiors is to rid the world of blank walls, one blank wall at a time and to give life to a brand by providing a service where individuals from all walks of life can easily express themselves.

How would you describe the products you design to someone who hadn’t seen them?
Design is individual, we all have our own personal sense of style and colour. Scape Interior products reflect your personal style, you choose what works best for you through the language of colour.

What are the most challenging parts of being a designer running a small business?
Finding the best ways to spend the marketing dollar and getting your products in front of the right people is a huge learning curve and can be a costly one.

What inspires your design projects?
Inspiration comes from all walks of life and various mediums. I’m always keeping an eye out for old posters, signs, type and hand written fonts in English and other languages. Colour and design is a global language and I love to source inspiration from all walks of life.

What are the next steps for you?
I hope that Scape will be a haven for like-minded people, pursuing the same goals and positive visions for creating new designer inspired environments. I want it to become an energetic and successful business that is independent of me, allowing me to focus on business momentum and entrepreneurial opportunities. The company will forever be at the forefront and strive to be the industry leading avenue for people to tap into their own lives and create their own visual statement.

Published 15 July 2008.

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Part magazine, part bulletin, part business resource, ADU is a publication and archive about design and creativity published monthly to encourage and support designers. ADU is an independent and strongly collaborative voice within the design sector with a broad network that connects designers from across the country to the resources they need. ADU is also a vehicle for workshops, forums and exhibitions produced to encourage discourse and develop skills around design, creativity, entrepreneurship and ideas. ADU collaborates with design institutions and existing initiatives to enable designers to develop new markets at home and abroad. ADU is a joint venture between Parcel and Studio Propeller.
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