Alexi Freeman

Alexi Freeman | Email | Website

Where and what did you study and what year did you graduate?
Bachelor of Fine Arts (Printmaking and Sculpture), 2004, University of Tasmania.

Where did you head after graduating?
I immediately started showing and selling my works on paper through commercial galleries in Hobart and Melbourne and also limited edition garments through boutiques in Australia and New York .

When did you launch your own business?
I officially launched my women’s label at Milly Sleeping in Carlton in 2006. But I have been working professionally as an artist and bespoke fashion designer since about 1998.

How would you describe your business to someone who didn’t know you?
Alexi Freeman is an independent fashion label that produces seasonal collections of prêet-a-porter women’’s wear and the occasional object d’’art.

How would you describe the products you design to someone who hadn’t seen them?
Casual, sexy and alluring, an Alexi Freeman product is a beautiful, luxurious and wearable celebration of the graphic beauty of life. They are directional in design while highly relevant to the modern woman. It’’s high fashion that you can wear to the supermarket!

What are the most challenging parts of being a designer running a small business?
I think the most challenging thing is having to wear so many different hats. On any given day I am designer, accountant, secretary, production coordinator…

What inspires your design projects?
My collections are inspired by the infinite possibilities of form, colour and texture. I am excited by the opportunity to present something unique yet simultaneously wearable to the market, that is manufactured ethically with considerations to the longevity of design and materials.

What are the next steps for you?
My plan is to continue to produce seasonal women’s wear collections. I also plan to broaden my distribution within the domestic and international market and to open a Melbourne based flagship store by the end of 2009.

Alexi Freeman received a scholarship from Design Victoria to participate in Springboard Stage One.

Published 15 July 2008.

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Sam James, Elliat Rich, Alexi Freeman
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