June 2008
How to write a business plan
“It’s the moment all entrepreneurs dread. You’ve got a great idea, but can you prove that it will work in practice? A business plan is not just a corporate formality, it’s a test to see if your idea stands up – vital if you hope to convince someone to lend you money – and an ongoing reference point once you’re up and running. So how do you draw up a business plan to ensure that you really will be laughing all the way to the bank?” Read on
Emily Ford The Times
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Etsy founder Rob Kalin on marketing
Etsy is a kind of arts and crafts version of Ebay. They are a great young company and worth looking into in terms of how they have worked with the global design and craft community to establish and spread the word about their business organically. In a video published on AdWeek the founder of Etsy Rob Kalin talks about their non-traditional approach to marketing and the importance of transparency when communicating to market. View
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