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Where and what did you study and what year did you graduate?
Bachelor of Industrial Design, 2000, University of New South Wales.

Where did you head after graduating?
I had industrial design experience with Pongrass Furniture and Johnson & Johnson.

When did you launch your own business?
I launched the business in 2003 while I was still working in other jobs.

What motivated you to start your own business?
I had a desire to create both from a design perspective and entrepreneurially.

How would you describe your business to someone who didn’t know you?
We are custom furniture design and fitout solution providers.

How would you describe the products you design to someone who hadn’t seen them?
We have two key areas of work. Our Signature Series is an ongoing experiment and exploration in furniture aesthetics. Each piece in this range is an expression of our creative approach with a story behind the way each piece comes together to look the way that it does. We also work in custom commercial and residential design. This work is about designing furniture and interior elements to specific client needs either for their home or for commercial spaces such as office and hotel interiors.

What are the most challenging parts of being a designer running a small business?
I think the most difficult part is keeping a commercial head whilst remaining creative. Also sourcing of new clients.

What inspires your design projects?
Lots of things but probably our most significant influences are architecture, nature and exploring new uses for materials.

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