Dryden+Crute Design | Email | Website

Where and what did you study and what year did you graduate?
Bachelor of Interior Design Honours, 1987, RMIT.

Where did you head after graduating?
After graduating I worked at major design firms such as Bates Smart and Geyer on prominent projects.

When did you launch your own business?
In 2003.

What motivated you to start your own business?
It has always been my dream!

How would you describe your business to someone who didn’t know you?
We produce external furniture elements for the public domain, and design for the internal domain. This includes working on corporate, residential, and hospitality projects.

How would you describe the products you design to someone who hadn’t seen them?
Pure elements, which integrate into their individual urban environments as useful furniture.

What are the most challenging parts of being a designer running a small business?
I love a challenge but I do find the dry side of administration is the least fun in the day to day tasks of running a business.

What inspires your design projects?
Collaborating with clients, other designers, manufacturers and builders. Influences come form everywhere and everything to create things of usefulness and beauty. I would also say the poetic qualities of the world around us.

What are the next steps for you?
We want to continue to develop business and marketing skills in order to grow, to develop a web site and continue to produce quality designs for satisfied clients.

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