March 2010

The Arcade Project: Call for applications

Applications are being accepted for The Arcade Project – a new initiative providing creative producers, designers and craftspeople access to a short term, creatively driven retail space in the heart of the Sydney's CBD.

The Arcade Project, an initiative of Gaffa Gallery, seeks to provide promotional spaces for motivated and proactive mid-career makers and designers. This is a unique opportunity for designers to have their work displayed in a ‘pop-up’ style retail space, and gain access to a wide and varied audience in the inner city of Sydney.

The purpose of this initiative is to enable the exchange of critical dialogue and feedback from peers, whilst instigating greater
opportunities for public exposure and career development.

Gaffa encourages proposals for concept spaces, combined studio/workroom and retail space as well as sole retail projects.
The four spaces change over every three months. Gaffa is currently accepting proposals for projects on exhibition in the space from 10 May to 15 August 2010.

More than just market stalls, each hire space inside the arcade offers creators an affordable and accessible way to gain sales and exposure. Individual spaces are professionally fitted out, but easily adjustable to specific display requirements.

Space hire is inclusive of onsite retail staff provided by Gaffa who will handle sales and enquiries and provide marketing support. There will be no commission taken on sales.

Apart from initial installation and bump out the designer is not required to be present during their retail block unless it is necessary for stock replenishment.

Applications are encouraged from all types of creators and makers including but not limited to those working in the fields of product design, fashion, textiles, homewares, toys, book, stationery and more. 

This opportunity may be of particular interest to non-Sydney based designers who are looking at exploring new markets.

Applications are due 13 April 2010.

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For information and to be sent an info kit email zoe@gaffa.com.au.

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Published 30 March 2010.

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Arts SA: Project grants

Arts SA is accepting applications from independent South Australian artists for project grants. This funding category supports independent artists in the development of new work and its production or presentation.

It also offers assistance for touring and expansion of markets, of new and existing works, regionally, nationally and internationally. Applicants may also apply for funding to build their reputation through public appearances at festivals, exhibitions, events or by becoming an artist in residence. Funding may be sought for any costs associated with these activities.

Funded activity for visual arts, craft and design projects may include development, making of work, concentrated periods of work on a project, exhibitions and touring regionally, nationally, and internationally. Development of new work might involve periods in the studio or working with other artists.

Artists may seek assistance towards various stages of the work's development with, or without, a public outcome.

Research projects are eligible if the artist has a track record of achievement and an exhibition history. Applications to develop and create new work requires evidence of the work's form and conceptual basis. This may be a concept drawing, prototype or an existing work indicating how the new work will develop.

If none of these options are possible, provide a written description. While self-presentation of work is possible, exhibitions in venues that are professionally managed, well resourced, artistically and critically respected and supportive of artists' careers make for stronger applications. The extent of the presenter's or curator's interest in the exhibition and financial resources will be a consideration of the assessment panel.

Assistance is also available through this category for marketing and promotion of exhibitions throughout Australia and internationally. Funding generally covers costs associated with publications such as brochures or catalogues. These marketing tools are most effective when created in collaboration with the presenting venue and part of a long-term career development plan. Funding is also available to assist with some travel and freight costs for touring of exhibitions interstate and overseas. It is expected that presenting venues will contribute to exhibition, marketing and promotion costs.

Applications are due 20 August 2010.

Applications must be discussed with Arts SA. For more information and to apply visit here.

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Published 27 March 2010.

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Export development workshop

Successful export can take your business to a new level. However it is not easy and not every business is ready and able to export well. Canberra Business Point is holding a free workshop that will provide participants with an understanding of whether or not export is a valid strategy for their business and provide practical learning of how they might achieve export growth.

Through a series of case studies, mini lectures and participative sessions, participants will start to populate an 'export plan' specific to their business.

The next workshop will take place on 22 April 2010 from 10:00am to 5:00pm at Level 2, 8 Brindabella Circuit, Brindabella Business Park, Canberra Airport

Growing your business through export workshops are limited to 20 people per month. Early registration is essential to ensure you don't miss out.

For more information and to register visit here.

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Published 26 March 2010.

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Arts Tasmania/Vitra Design Museum Fellowship 2010

Tasmanian designers are invited to apply for the 2010 Vitra Design Museum Fellowship. The fellowship recipient will attend a week long design workshop held by an international artist, designer or architect at the Domaine de Boisbuchet, an idyllic country estate in rural south-west France.

The workshop will be part of the annual international summer seminar program held at Boisbuchet by CIRECA in co-operation with Vitra Design Museum and the Centre Georges Pompidou. The fellowship recipient will also be given a personal tour of the Vitra Design Museum and collection in Basel with curator Mathias Schwartz-Clauss.

Due 4 June 2010.

For more information and to apply download the application form here.

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Published 22 March 2010.

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Midland Atelier workshops 2010

FORM is currently accepting registrations for a series of four professional and skills development workshops to be held at the Midland Atelier complex in Perth, Western Australia with award-winning designer/maker Malcolm Harris. The workshops will enable participants to experience Midland Atelier and engage in the new home of Western Australian design development and entrepreneurship.

The workshop program aims to provide participants with core knowledge about the design and making process, whilst working in the Pattern Shop of the Railway Workshops – a site with a rich industrial heritage. Equipped with the knowledge from these workshops, participants will be ready to implement their new skills in the class room and inspire future design.

The workshops will be led by Malcolm Harris, Technical Manager at Midland Atelier’s Pattern Shop and an award-winning designer/maker specialising in custom hand crafted furniture. Malcolm began in the traditional woodworking trade, and for over twenty years has refined his craft, creating distinguished works with timeless appeal. Malcolm’s specialisation in bespoke commissions of fine furniture for the domestic and corporate sectors has seen the popularity of his work swell; more recently his practice has evolved to encompass directional sculptural and public art pieces.

Places are limited with a maximum of 8 participants included in each workshop. Previous workshop experience is required. Enrolment details available upon workshop payment.

 

WORKSHOP 1: Creative veneering
Explore the intricate art of wood veneering in this two day workshop with Western Australian maker Malcolm Harris. The veneering process enables the maker to achieve stunning results with thin timber veneers that are not achievable using solid timbers. Malcolm will guide participants through the process of using the correct tools, selecting timbers, applying the veneer and creating patterns through to surface finishes. Materials included.

Held 8 to 9 May 2010

Cost: $300 + GST includes materials, equipment, tools with lunch included

WORKSHOP 2: Navigating the Torsion Box
The practical applications of the Torsion Box technique enable the maker to produce lightweight beams suitable for a range of applications including wings, furniture and structural supports. Malcolm will conduct a two day workshop that will explore the production of the Torsion Box technique from creating outer skins to applying skins to a grid framework. This workshop will explore further applications of this process. Materials included.

Held 31 July to 1 August 2010.

Cost: $325 + GST includes materials, equipment, tools with lunch included

WORKSHOP 3: Laminating the options
Currently at the forefront of contemporary design, the laminating process allows timber to be used creatively for much longer spans, heavier loads and complex shapes. Join Malcolm as he explores the possibilities of this process from selecting materials through to the finishing process. Participants will be guided through the engineering behind the final product and applying this practical knowledge to contemporary design. Materials included.

Cost: $350 + GST includes materials, equipment, tools with lunch included

Held 18 to 19 September 2010.

WORKSHOP 4: Steam bending excellence
Steam bending is a time-honoured wood working technique where strips of wood are steamed to make them pliable and bent around
a mould to create a final object. During this two day workshop Malcolm will teach the method of steam bending combining traditional techniques with a range of contemporary applications. Participants will learn how to construct a simple steam box, selecting timbers, preparing moulds and finishing. Materials included.

Cost: $350 + GST includes materials, equipment, tools with lunch included

Held 20 to 21 November 2010.

 

For more information and to enroll in any of these workshops visit here.

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Published 16 March 2010.

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2010 Synapse Residency Program: Call for applications

The Australian Network for Art and Technology (ANAT) is calling for applications from creative practitioners and science and research organisations for the 2010 Synapse Residency program. Now in its fifth round, the program is a core element of the Synapse initiative of the Australia Council of the Arts and ANAT, which enables collaboration between artists and scientists.

The Synapse program supports creative partnerships between scientists and artists through a residency program, a database of international art/science collaborations and an archived discussion list and through the Australian Research Council (ARC) Linkage program, which supports longer-term partnerships between artists and scientists in academic research settings.

In 2010, three residencies are available for Australian artists working in any discipline and/or medium including craft and design. On offer are two Australian-based residencies of 16 weeks full-time duration and one international residency of 12 weeks full-time duration (part-time equivalents can be negotiated).

Residencies are expected to take place between 1 June 2010 and 31 December 2010, however this can be negotiated if the project demands a different time-frame.

To ensure a good fit between the artist and host organisation, a joint application must be submitted. It is the responsibility of the project partners to establish contact and to identify the nature of the proposed collaboration prior to application. Those with existing relationships are strongly encouraged to apply.

ANAT will pay participating artists a fee of AUD$800 per week, as well as accommodation, living away from home allowances and return travel to the destination of the residency if required. The host organisation will provide in-kind access to personnel, equipment, space and resources, as well as contributing where possible a small amount of cash towards materials and/or the cost of mounting a seminar/exhibition or other public outcome at the conclusion of the residency.

Tertiary students, including PhD candidates, are ineligible to apply.

Applications will be assessed according to:

– The originality and innovation of the proposed project;
– The artist’s track record and their familiarity with the proposed area of scientific inquiry;
– A demonstrated willingness by both parties to work collaboratively;
– The anticipated benefits accruing to both the artist and the host organisation.

Applications are due by 5:00pm 23 April 2010.

Applicants will be notified of the outcome of their application by Friday the 7th of May 2010.

For further information and to apply visit here.

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Published 16 March 2010.

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Issue 4 – Creative enablers

Over the past ten years Australian plastics manufacturer Palamont has undergone a gradual yet total transformation; from a made-to-order, purely functional mindset, to a highly entrepreneurial position where the business, in partnership with a team of leading Australian designers, is poised to launch its own branded products directly to market.

Palamont is the type of business the ADU identifies as a ‘Creative Enabler’, a business with production capabilities that takes a long-term view in their dealings with designers. In Palamont's interview with us this issue, their Managing Director Norman Johnson speaks about valuing the commercial potential of a designer’s intellectual property as much as he does their own production capabilities. They are willing to meet entrepreneurial designers half way – providing access to valuable tooling and production facilities for a joint return on the product.

It is this approach to business building that sets a path for other Australian makers. Palamont represents a growing group of eager entrepreneurs within the manufacturing sector, who understand the value in the crossover between design and industry, the unquestionable need for product sector diversity, and the benefits for those who embrace the opportunity.

This issue of ADU begins an ongoing series of interviews with a broad range of creative enablers including local manufacturers who are fast dispelling the myth that nothing comes of designers collaborating with manufacturers in Australia. We explore the many not so obvious benefits that can be gained from design integration, and propose that once Australian manufactures and designers start speaking the same language, working together may well assure one another’s survival.

Ewan McEoin and Heidi Dokulil

You can read the interview with Palamont's Managing Director Norman Johnson here.

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Published 16 March 2010.

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Market Access Program grants

The Market Access Program (MAP) is organised by the South Australian Department of Trade and Economic Development and is designed to assist South Australian SMEs to develop their export capability, conduct market awareness campaigns and enable local businesses to develop export culture.

MAP applications are to be submitted before a company performs export activities. Approved MAP applications enable the application to claim up to 50% of the eligible expenses incurred, subject to the maximum in each application class.

The categories in which applicants may apply are:

– Category A: Outgoing missions by a company (maximum grant of $5,000).
– Category B: Hosting of incoming buyers by a company (maximum grant of $2,000).
– Category C: Developing exports capabilities of a company (maximum grant of $1,000) per financial year.

To be eligible to apply applicants must be an Australian individual, partnership, company, or co-operative carrying on business in South Australia.

Joint ventures between South Australian registered organisations, South Australian registered enterprises and other State/Territory or national enterprises is permissible, provided that the provision of grant funds is restricted to South Australian enterprises.

To be able to claim the costs of promoting your product you must be the principle in the export transaction.

This means the product must be yours, that is, you have legal ownership of it, and you must be the one who exports the product.

To be able to claim the costs of promoting your product you must be promoting them to foreign residents or markets. Grants are available to companies that attend pre-approved trade shows held within Australia that attract international buyers.

Applications are considered quarterly. The next grant round for applications closes 15 June 2010.

For more information and to apply visit here.

Applicants are required to declare any funding being received under the Export Market Development Grants Scheme (EMDG) administered by Austrade. Eligibility for MAP will be on the basis of ineligibility for Austrade’s EMDG through insufficient spending.

If your organisation is spending more than $15,000 per financial year on export promotion activities, and you have not received EMDG in the past, it is recommended that you contact Austrade to see if you are eligible for this grant.

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Published 16 March 2010.

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Creative3 Investment Marketplace

Applications are currently being accepted for participation in the Creative3 Investment Marketplace. The event has been designed as a forum for new and emerging creative businesses to pitch their business ideas to a panel of business experts. The applicant who is judged to have the most innovative and viable business concept by the panel will win a creative business package – comprising in-kind support and a cash component – valued at $100,000.

The Creative3 Investment Marketplace is being held as part of the Creative3 forum – a new international industry event hosted by QUT Creative Enterprise Australia in Brisbane from April 14 to 16 2010,  that aims to empower both individuals and organisations to harness the power of creativity, investment and enterprise by providing invaluable insights and practical learnings from some of the best in the business.

The Creative3 Investment Marketplace is open to Australian-based creative businesses in the sectors of:

– Design (including architecture and designer fashion)

– Film and television
– New Media including games and software development
– Music

To be eligible to participate applicants must be:

– Motivated and capable entrepreneurs or enterprising management teams.
– Have a viable business concept within the creative industries sector that seek to further develop or commercialise their innovative new product/s, processes or services based on own proprietary intellectual property or service innovation.
– In the start-up or development phase and have an annual turnover of less than $500,000 and can demonstrate evidence of sufficient capital and growth potential.
– Be already close to market and have the ability to compete in a clearly identified market.
– Comply with the terms and conditions of the creative3 Investment Marketplace

Creative businesses are required to submit their applications online by Wednesday 24 March 2010.

For more information and to apply visit here.

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Published 16 March 2010.

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Marketing Grant Scheme for New South Wales Artists

The Marketing Grant Scheme for New South Wales Artists assists professional visual artists and craftspeople in New South Wales to effectively promote and market their work throughout the state, interstate and overseas through creative and cost effective marketing initiatives and campaigns.

Grants are provided by NAVA and Arts NSW  with funds are intended to assist directly with the costs associated with the development and implementation of a marketing plan, for example, the preparation and distribution of a portfolio, conducting market research, building contacts, creating and maintaining a database, establishing a website or undertaking publicity that may or may not be in relation to an exhibition.

Applications for the next funding round are due 15 May 2010.

For more information, guidelines and application forms visit here.

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Published 16 March 2010.

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Queensland Premier's Design Awards 2010

Tools. Photo by Chris Byrne, Left Hand Make.

Entries are now open for the Queensland Premier's Design Awards. The Awards seek to recognise the importance of design to the Queensland lifestyle and economy through two award categories – The Smart State Design Fellowship and The Emerging Design Leader Award.

In 2006, Arts Queensland established the Smart State Designer of the Year Award to recognise design excellence and professionalism by a Queensland designer. This award has now been replaced by the Queensland Premier's Design Awards under Designing Queensland 2008-12, a $3 million program over four years to foster a culture of creativity and innovation in Queensland and boost economic activity and investment through design.

There are two categories in which Queensland designers will be recognised:

1. The Smart State Design Fellowship

The Smart State Design Fellowship recognises significant contributions made by an individual or team in developing a design culture within Queensland. The winner of this award will receive a $40,000 bursary.

The fellowship will recognise an individual or team who:
– Has made a significant contribution to the development of design in Queensland;

– Has influenced Queensland's economy, society or environment through design-led thinking;
– Embodies the principles of good design and demonstrates leadership and commitment to design;
– Is inspirational to others.

The fellowship is open to Queensland residents and the recipient(s) may be an individual or team from any industry or sector. The Fellowship recipient will also serve on the Queensland Design Council, mentor design students and will undertake regional design talks.

2. The Emerging Design Leader Award

The Emerging Design Leader Award recognises an emerging Queensland designer who embodies excellence in their expertise, talent, skill and commitment to design. The recipient of this award will receive a $10,000 travel bursary to attend an international design event of their choice.

This award recognises an emerging designer's:
– Commitment to achieving design excellence;
– Approach, professionalism and design practice;
– Vision, design principles, goals and future potential;
– Peer respect;
– Broader contribution to the Queensland economy, society or environment.

The Emerging Design Leader award is open to design practitioners located in Queensland that have been operating for seven years or less. The award recipient will deliver a presentation on their travel experiences and findings to the local design community.

Entries in both categories are to be submitted no later than 5:00pm 30 April 2010. Late entries will not be accepted.

Award winners will be announced at an industry event to be held in June 2010.

For more information on how to apply and Awards guidelines visit here.

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Published 16 March 2010.

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UdK Award for Interdisciplinary Art and Science

The Universität der Künste Berlin (UdK Berlin) has established the UdK Award for Interdisciplinary Art and Science. The new biennial award features a prize of €7,500 and  invites entries that explore the overlaps between art, design and science.

The Award aims to give artists – working in the fields of media, architecture, design, music, theatre and fine arts – and scientists, the impetus and opportunity to work between the priorities of the arts or between the arts and sciences.

Artistic, scientific and technical means may be employed in the realisation of entries. Individual works and projects or project concepts are eligible for entry.

Due 31 May 2010.

For more information and to apply visit here.

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Published 16 March 2010.

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Designboom mart: ICFF 2010, New York City

As part of the cultural program of the International Contemporary Furniture Fair 2010, the sixth New York designboom mart will be held. This group exhibition will bring together design professionals from around the world to exhibit and sell their products to the public. 

The designboom mart group exhibitions see international design professionals personally presenting their wares (prototypes and/or limited edition pieces) along with, various samples and a portfolio. The designers have the opportunity to meet and discuss with customers, manufacturers, distributors, press and museum curators – verifying their designs and their packaging credentials.

The designboom marts are truly international – designers come from over 40 countries, and partially cover the travel costs through the sales that they make. Over the intense days of exhibiting and socialising designers have the chance to discuss their work with other like-minded professionals from different cultural backgrounds.

The mart will provide an unprecedented opportunity for the public to meet the young avant-garde of design and to become familiar with their work. Mart visitors can purchase intelligent, useful and quirky design items and limited edition pieces directly from the designers themselves.

This will be the sixth time that designboom has held a mart as part of the ICFF program. The ICFF designboom mart 2010 will be held in New York City from 15 to 18 May 2010. If you are interested in participating at this mart, please email designboom a few images of the objects that you would like to bring.

You should keep in mind that the mart is a sales exhibition, therefore you are invited to sell a small amount of (self) produced items priced from USD $10.00 to USD $100.00. Objects should be reasonably lightweight and easy to carry.

Please email your submissions with the subject line: 'designboom mart new york' to mail@designboom.com. Emails should not exceed 3 MB.

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Published 16 March 2010.

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designboom: Seoul International Design Competition 2010

Seoul Design Fair 2010 is collaborating with designboom to hold an international design competition. The competition is calling for entries from design professionals, students, and design-enthusiasts from around the world.
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The theme for the Seoul International Design Competition is 'design for all – future technology and daily living'. The ‘design for all’ concept has been chosen with the objective of inspiring designers to increasingly pursue design production that can be shared by all, removing emotional and physical barriers by becoming an universal communicative social solution. There are three categories in which designers may submit entries – 'product for all', 'communication for all' and 'space for all'.

Submissions will be assessed by a panel of international professional designers (panelists TBA). All projects submitted should be original and not be currently in serial production.
The designs entries may not be marked with any form of identification (name, logo…) entries will be disqualified under these terms.

The jury will award designs and concepts which are innovative in terms of their formal/technological aspects as well as their social relevance. Please don't send in vague concepts, but go a step further.

There are several lucrative prizes on offer in this competition:

– Golden haechi prize: One winner to receive USD $10,000.
– Silver haechi prize: Three winners to receive USD $2,000 each.
– Bronze haechi prize: Five winners to receive USD $1,000 each.
– Iron haechi prize: A maximum of ten winners to recieve USD $500 each.
– Honorable mention: Up to two hundred people will receive this certification.
– People's choice awards: Twenty winners will be awarded this certification.

Application registration is open until 13 July 2010.

The winning submissions will be exhibited during the exhibition period of the Seoul Design Fair 2010, 17 September to 7 October 2010 and will be published online on the designboom website.

For more information and to register an entry visit here.

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Published 16 March 2010.

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Island6 Arts Center: Residency program

Moganshan road, Shangha. [Photo by Creeper-Sleeper, http://www.flickr.com/photos/8223530@N06/3774664740/]

The Island6 Arts Center supports young and emerging artists from all over the world and encourages collaboration between local and foreign artists. Their residency program provides an opportunity for artists, musicians, writers, architects, curators, art critics, performers and designers to live and create work in Shanghai, China.

Island6 Arts Center is located inside the m50 factories complex on Moganshan Road, home to many of Shanghai’s contemporary arts spaces. Established in 2006, Island6 is an artist-founded, artist-run, not-for-profit organisation governed by voluntary staff, and independently funded. Covering 930 sqm, the gallery space is one of the biggest in the m50 area and provides artists with more than 500 sqm of exhibition space. It is opened daily to the public and is suitable to display artwork of all type of medium, including video projections, life performances and large installations.

Since May 2006, Island6 has exhibited 198 artists from 21 different countries, sponsored 119 resident artists, organised 39 exhibitions and assisted in the creation of 1900 art projects.
In addition to its function as a gallery, Island6 is also a production studio.

Artist residency applications are accepted throughout the year with the Island6 Arts Center studio providing successful applicants with the following conveniences:

– A self-contained 200 sq/m studio with phone, heating, Internet connection, furnishings and kitchen.
– Accommodation within a fully furnished service apartment with Internet access. Each self-contained apartment has a lounge room, kitchen and small bathroom, including washing machine, air conditioner/heating, fridge and Internet connection.
– Access to the common workshop (for the permanent resident artists only) is equipped with computers, CNC engraving and cutting machines, photo mounting facilities, video
room, photo lighting equipment, silk screen tools, stainless steel welding facilities, wood work tools, electronics circuitry plus access to local factories.
– Technical consultancy to help with the creation of the work.
– Assistance with translation, research and communication.
– Access to Island6's strong ties with local newspapers, magazines, TV channels and various creative associations.

In return, Island6 Arts Center from participants of residence program expects residents to:

– Maintain a professional attitude towards the space, facilities and people involved.
– Work hard for the duration of the residency.
– Be involved in Island6 gallery and studio space promotion and orderly maintenance.
– Collaborate with one or more local artist(s).
– Complete at least one new artwork (of any media).

Island6 still doesn't receive any support so all participants of the residence program are required to cover the costs of living, accommodation, specific assistance, studio, materials and all traveling. Most artists in residence have been supported by their home countries.

This is an ongoing opportunity.
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For more information and to apply visit here.

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Published 16 March 2010.

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Export development workshop

Successful export can take your business to a new level. However it is not easy and not every business is ready and able to export well. Canberra Business Point is holding a free workshop that will provide participants with an understanding of whether or not export is a valid strategy for their business and provide practical learning of how they might achieve export growth.

Through a series of case studies, mini lectures and participative sessions, participants will start to populate an 'export plan' specific to their business.

The next workshop will take place on 25 March 2010 from 10:00am to 5:00pm at Level 2, 8 Brindabella Circuit, Brindabella Business Park, Canberra Airport

Growing your business through export workshops are limited to 20 people per month. Early registration is essential to ensure you don't miss out.

For more information and to register visit here.

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Published 16 March 2010.

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Public Art Declan Apuatimi/J Bird Fellowship

The Declan Apuatimi/J Bird Public Art Fellowship aims to support professional development opportunities for contemporary artists with an identifiable commitment to achieving innovation and excellence in public art practice. The successful applicant will be awarded a grant of $20,000 to assist them extend their public arts practice to a new level, explore new processes and methods and to make a significant contribution to art in the public realm in the Northern Territory.

Fellowship endeavors to benefit the artist’s career and artistic growth through study, training or professional development; create professional development opportunities; extend the artist’s current art practice; and recognise the outstanding achievements of the artist.

For the purposes of the Fellowship the definition of further study may include formal and informal study such as University-based study, or a structured residency with a national and/or international organisation or recognised artist. The definition of further study is not restricted to create flexibility for applicants to develop proposals that are aligned with current projects and/or address individual and unique professional development requirements.

For the purposes of the Fellowship a professional artist is defined as a person who has extensive experience in their art practice and can demonstrate a course of development and presentation of their work over a minimum of three years.

To be eligible you must be an individual practising artist with a commitment to public art and a minimum of three years practice. Applicants must be a Northern Territory resident (minimum residence period of three years).

Fellowship applications are due 15 March 2010.

For more information and to apply visit here.

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Published 09 March 2010.

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Mentoring clinic: Copyright

The Australian Business Arts Foundation (AbaF) is holding a free half day clinic in Canberra that will provide practical advice and tips on copyright.

Topics include:

– Overview of legislation for visual artists on moral rights and duration.
– Tips on protecting your copyright if working in Australia or overseas.
– Artists' rights and responsibilities in relation to creative commons.
– Tips for dealing with possible infringements

– Protecting your artwork on the web (flickr, myspace and youtube)

The workshop will be presented by Ian McDonald, a senior legal officer with the Australian Copyright Council.

It will be held 2 June 2010 from 9:30am to 12:00pm.

For more information and to book visit here. Places are limited.

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Published 08 March 2010.

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Gaffa Gallery: Retail opportunity for craftspeople and designers

Gaffa Gallery is looking for jewellers, ceramicists, glass artists and object makers to be featured in their new dedicated jewellery and object retail store.

Since its inception in 2006, Gaffa Gallery has provided a creative space for emerging and established artists and designers. As an integral part of its move to Sydney’s CBD, Gaffa will open the doors to a new retail store dedicated to showcasing remarkable and exciting work, with a strong emphasis placed on quality craftsmanship, innovation and interesting design.

If you are interested in having your wares showcased in the retail store please contact Gaffa with some information about yourself including:
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– A brief biography (200 words)
– A CV (1 page only)
– Images of your work (maximum 5 images)
– A word document of captions details (title, materials and retail prices).

Please make sure the size of your attachments does not exceed a total of 1MB.

This is an ongoing opportunity.

For more information or if you have any questions about Gaffa and their retail store you can visit their website www.gaffa.com.au or contact Retail Manager Zoe Brand on zoe@gaffa.com.au or (02) 9283 4273 or Gaffa's director, Kelly Robson on kelly@gaffa.com.au.

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Published 08 March 2010.

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Studio 20/17: Call for exhibition proposals

Sydney contemporary jewellery and object gallery Studio 20/17 is calling for submissions for their 2011 exhibition program. Exhibition proposals are encouraged from artists, and curators working in the area of contemporary jewellery, object and small scale sculpture.

Studio 20/17 is a combined workshop and gallery within the Danks Street Art Complex in Waterloo, Sydney. The initiative aims to increase the profile of the applied arts within the contemporary art arena and offers emerging and established artists the opportunity to exhibit their work within the context of an established contemporary arts environment.

The Studio 20/17 exhibition space is available for limited periods (a minimum of two and maximum of four weeks per exhibition) to enable artists to exhibit contemporary wearables, objects (both functional and non-functional), small scale sculpture and installation work.

To submit an application to exhibit at Studio 20/17 in 2011 please submit the following:

– A current CV
– An exhibition proposal of one page only and between 3 to 10 good quality images or drawings of proposed work/installation.
– Samples of existing work in a similar genre (if applicable)
– Your preferred dates and length for the exhibition
– Contact details

Please send applications to Studio 20/17, Unit 6b, 2 Danks St, Waterloo NSW 2017 or email studio2017@optusnet.com.au.

Find attached a floor plan of the gallery here.

For more information on Studio 20/17 visit here.

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Design21: Game Changers competition

Design21, the social design network, is holding a competition that challenges designers to design a game that aims to create change by improving lives or inspiring new behaviours.

A crisis can bring about change. It forces us to rethink our lives and our relationships and lead us to adopt new outlooks or rethink the way we do things. While the world has been rocked by a deep recession, many have seen the flip-side of this crisis as one of opportunity; the chance to start over, or reset priorities, to take initiative to create some positive and meaningful change in their lives, big or small.

The goal of this competition is to come up with the idea and design for a game that can improve lives or inspire new behaviors, whether personally, professionally or communally, to create change.

The game could teach an individual or a group new life skills or propose a more sustainable way of living, working or interacting either at home or in our community. It does not have to operate on a grand scale. Small is also welcome. The objective and spirit of the game should be to inspire or create positive change.
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It can be a digital or online game, or take the form of a traditional board game, or simply be an activity that is interactive (like charades, for example). It can be designed for one, two or more 'players'. But it must be a game and that also means involving an element of fun.

Your game must be clearly explained with images and words (not words alone).

In addition to the general judging criteria of overall effectiveness, creativity, practicality and aesthetics, which apply across all Design21 competitions, the judges for this competition will be looking for the quality of the idea and how well it responds to the brief.

The first prize winner will receive USD$2,000 and the second prize winner, USD $1,000.

Applications due 11 May 2010.

For more information and to apply visit here.

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Tamworth Textile Triennial: Call for expressions of interest

Expressions of interest are currently are being accepted from emerging artists and established practitioners working in different disciplines who are interested in participating in the 1st Tamworth Textile Triennial. The Triennial will provide a forum to explore current issues and trends in textile practice in Australia.

The Tamworth Textile Triennial will be held in September 2011 and build on the tradition of the Tamworth Fibre Textile Biennials, showcasing the work of contemporary textile artists. There are few events in Australia that can demonstrate such a strong tradition of promoting and sustaining the unique cultural heritage associated with both the history and technology of textile practice.

Expressions of interest will be accepted from artists living and working in Australia. They are encouraged from artists working across a variety of disciplines and at various stages in their careers.

EOIs will be assess according to the following criteria:

– Innovation: This can include individual and/or collaborative projects (with other individuals or industry or technology-based, educational or community organisations).

– Demonstrated skills in realising concepts: This can include drawing, visual diary and collage book of ideas.
– Use of traditional and/or contemporary technologies.
– Demonstrated appreciation of craft traditions: Textile specific, but can include another craft discipline.
– Use of materials: Can include sustainable practice and processes.
– Use of colour and pattern.

The closing date for expressions of interest is Friday 30 July 2010.

Submissions will be assessed by a panel in August 2010 who will make an initial selection of artists and projects. Artists selected at this stage will then be invited to submit a detailed proposal in response to a theme to be determined by the curator.

Artists selected for the first Tamworth Textile Triennial will be advised by the end of November 2010.

For more information and to submit an expression of interest visit here.

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Mentoring clinic: Developing a media strategy

The Australian Business Arts Foundation (AbaF) is holding a free half day clinic in Sydney that will provide practical advice and tips on dealing with the media.

Topics include:

– Creating a media 'wish list'
– Targeting your media release
– Finding the right angle to pitch to a journalist
– Making the most of the opportunities you get 

The workshop will be 29 April 2010. Places at this workshop are limited so make sure you book well in advance.

The workshops will be presented by experienced journalist and editor Lyndall Crisp who is currently editor of The Australian's monthly business magazine, the deal.
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To book a place visit here.

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Intellectual property and technology law clinic

The QUT School of Law is holding a free intellectual property and technology law clinic for members of the arts and technology sectors who cannot otherwise afford to see a lawyer. The service provides 45 minute appointments for clients to talk to a lawyer one-on-one about any legal questions or issues they may have. This service is ideal for members of the creative and arts communities, including writers, artists, musicians, designers, programmers, and other creators

The event is led by Professor Brian Fitzgerald of the QUT School of Law, in conjunction with the Queensland Public Interest Law Clearing House (QPILCH). The clinic brings together qualified legal practitioners who volunteer their time one evening per month to provide free legal advice.
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 Lawyers will be able to assist with copyright advice, recording agreements, publishing agreements, contracts, media rights, digital distribution, business models, and much more.

Advice is by appointment only. Appointments are held in Brisbane City, or by telephone for clients located in rural and regional Queensland.

The next clinic will take place from 5:30pm on Thursday 25 March 2010.

To make an appointment, contact Cheryl Foong at cheryl.foong@qut.edu.au or (07) 3138 2046.

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The Melbourne Design Market: Call for applications

Melbourne Design Market

The Melbourne Design Market is accepting applications for their July market. The market is held twice a year in July and December and features the latest in fashion, homewares, furniture, lighting and product.

The event regularly attracts over 10,000 visitors to its carpark location at Melbourne’s Federation Square. Around 50 stalls are carefully selected to get the perfect balance of quality homewares, fashion, furniture, graphic design, designer gadgets, gifts and jewellery for the thousands of people who flock to this feel-good event.

As a stallholder, there is a significant opportunity to launch new products and ideas to the public and to those from business and industry looking for designers and new products. Organisers have also been working to make the experience of stallholders multilayered with a new product and profile series on the Melbourne Design Market website to ensure the exposure of participants continues after the market bump-out is done.

There is a selection procedure for prospective stallholders to ensure the quality and diversity of the products on offer. Given that it’s track record as a successful forum to launch new products, the market receives many more applications than can possibly be accepted.

The next Melbourne Design Market will be held Sunday 11 July from 10:00am to 5:00pm.

Stallholder applications are due 31 May 2010.

For more information and to apply visit here.

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Palamont Rotor: Norman Johnson

 

Palamont Rotor, a small rotational moulding manufacturer with facilities in Queensland and Victoria, is a leader in their sector – adaptable, technically capable and driven by quality and innovation. Over the past te

n years Palamont has undergone a gradual yet total transformation; from a made-to-order, purely functional mindset to a highly entrepreneurial position where the business, in partnership with a team of leading Australian designers, is poised to launch its own branded products directly to market.

Palamont Managing Director Norman Johnson spoke to the ADU about Palamont’s journey, revealing the many not so obvious benefits that can be gained from design integration. Here he explains why he feels that Australian manufactures and designers need to start talking the same language, and how they must step between the sectors, working together to assure one another’s survival.

Business: Palamont Rotor
Type of business: Rotational moulding manufacturer.
Location: Facilities in Brendale, Brisbane, Queensland and Dandenong, Victoria.
Founder: Peter Wakelam
Contact: Palamont Rotor, 32 Duntroon St Brendale QLD 4500. T: (07) 3205 1297.

ADU: Can you please describe Palamont?
Norman Johnson: Palamont is a rotational moulding business and a small enterprise. Today the core turnover is about 11 to 12 million dollars a year, and we employ about 70 people over two plants, one in Dandenong, Victoria, and one in Brendale, Brisbane. The Dandenong business has been going for over twenty years and the Brisbane business was established about seven years ago. The main turnover at this stage is in Victoria, which is a manufacturing state and has a lot more opportunities, although the Brisbane business has shown considerable growth over the last five years.

Can you describe your overall business offering?
Palamont makes proprietary products, or products that we own and manage ourselves. In Victoria those products make up between 40 and 50 percent of the turnover, and in Queensland it is more likely to be 70 percent. The reason for the higher bias in Brisbane is that the turnover is lower and the necessity to develop products in Queensland is greater because there are not a lot of manufacturers in the area of custom moulding. We also like to have a mix because custom moulding is volatile. If we have a proprietary product, or a joint venture product, we are more involved and get to add a much higher degree of the intellect.

Do you feel that Palamont has developed specialist skills and capabilities that are both nationally and internationally competitive?
We export substantial quantities of products now so we are internationally competitive, and nationally we are competitive because we are very dominant in a few market segments and in some we almost have a monopoly. This has all come about because of a passion. Peter Wakelam started the business from very humble beginnings in a little tin shed making a product called the Aussie Rocker that was an innovative compost bin. He wasn’t satisfied with the limit of the process and started travelling to America and Europe and bringing back technology that we would never have developed ourselves in this small market. With his innovative approach, Peter started attracting customers who needed creative solutions and often they were people who were trying to get into the finishes market, rather than the truck or agricultural component market. That momentum has grown over the years and now the company is almost totally driven by finding difficult projects and making the process work to its limits. One of our more recent projects at the top-end of the market is designer Alex Loterztein’s Twig for Derlot (pictured). It needs incredible strength and durability to be able to sit out in the sun, and we have been running a huge number of trials getting the laminate structure for that to work so that he gets not only the look that he wanted to create, but also the structural strength which is not normally achieved in polyethylene under those circumstances.

Palamont is a manufacturing company that aligns itself with the Australian design scene – what was the trigger for that?
It wasn’t long before we realised that while we had good ideas about product we wanted to develop and technical skills, we weren’t able to create the art that was necessary to give the products the right look and feel. So we started with what I call ‘translators’, design people who would take our ideas and translate them for us. So they were technical designers and we realised then that whilst we would do something in a pretty boxy kind of way, they would add compound curves and features that we wouldn’t have. So we started to produce products that would have that kind of design element – in other words our technology, our concept, with someone actually interpreting our idea.

About five years ago I decided to leave Palamont for the world to understand what true designers did – in other words to become more aware of the design process. I have now been cultivating that process and I am now looking for people who are true creators because we can actually engage with them and bring new ideas to reality because we have the skill set.

Can you talk a little bit about the entrepreneurial edge that is emerging out of the design integration at Palamont and the relationships you are cultivating with designers?
We want to encourage a more enduring relationship over a long time because we think designers have a lot to give. It takes time to understand our process and the limitations and advantages of it. So what we are trying to do is to blend those two cultures so there’s an excellent benefit for both of us. I have noticed that in the design world when a manufacturer links up with a designer, the designer often gets only a small royalty. I am not working on that principle. I am actually making designers an equity partner so that if it is very successful they will do incredibly well out of it, if it is not that successful they will get the same results as us, not very much. By engaging them in the business the relationship is a much stronger one, they have an opportunity not only to produce great design, but also to work with a manufacturer who believes in what they are doing. I want the designer to be absolutely engaged and to feel free and unencumbered by the financial relationship because then they will really go for it.

Certainly there is a shift within the world of design, where designers are starting to recognise that they need a much more collaborative business relationship with their manufacturer, in other words co-development beyond royalty alone. Have you found that working closely with designers this has become a natural process?
I think it has been a natural process. Designers are becoming aware that they need to be more than just designers because of the limited future in that. I think designers love the collaborative approach, and they also like to be engaged in the process. They can learn a lot from us, and we can actually learn a lot from them. So it is not just about the design or the product, but the whole blending of cultures and minds that makes it successful and you end up with the ultimate solution. We are pretty transparent about the business and how it is operating and what we are doing, even from a financial point of view because we feel an obligation to give something back. It is an intellectual swap I would say. We want them to give us their full degree of intellect and we are going to give them as much of our intellect as we have, and we are probably both going to end up in a pretty good position.

So if you were talking to other manufacturers of a similar scale to Palamont, what would you describe as the key opportunities within the collaborative design model – is it shifting towards the idea of being a manufacturing brand that looks at wholesaling or retailing their own products?
Yes. We have spent the last couple of years working out our brand and formalising it in collaboration with the creative people we work with and they will be the beneficiaries. They all have their own brand. I believe in brand.

I also believe in participating in a boutique marketplace, China and America can churn out the grist that’s necessary, but we need to be very boutique in our manufacturing and very focused on our product. You have to have a much longer-term view and put your money up a bit earlier than you would like to. We know from the last time we did that we got an enormous growth benefit from having incredibly well-designed product released at the right time, backed by the right names and branding and we just accelerated. So we think we will accelerate even more as a small company.

Now that design is fully integrated within your business, do you find you do more market and technical research – looking internationally at what is going on, what you can put into the market?
In each market segment that we work in we have a design group made up of people within the marketplace, including a manufacturing representative, marketer, and designer. Those focus groups meet regularly, perhaps every quarter, and develop multiple products to concept stage. When we think we are satisfied we then go to foam modelling and we then take the models to the marketplace to see what they think. We actually follow a practical approach and let people touch, feel and become involved, because often we know the customer base, we have got customers and we want to test it directly.

We would then make a few prototypes, and if it works and we get good feedback we go to tooling stage, often with orders in hand. Not necessarily enough to make it a whole financial success but enough to give us inspiration that we should proceed. Then we would go into production and it might take another twelve months to establish full market reputation for that product and market acceptance and then eighteen months before we will be producing successfully at the right price for everybody.

Have the external designers you have collaborated with given you a much more global horizon through their experiences – and do you feel that that feeds back into the business?
They are certainly bringing their international expertise and we have been encouraged to start taking our products to an international marketplace and to build an international reputation. Though we are very much in the infancy of that because we have only just broken down the mindset that we are not going to have to sit in Australia, that we are actually making world-class product. This year we intend to launch a range of products at InDesign and we have a soft launch at DesignEx, and then next year it is our intention to take our products to Milan. There is no doubt about it, we have some wonderful things evolving and some excellent products and we want to take on that opportunity because it is just a fantastic thing.

You have dealt with many designers over the years, do you think designers are commercially astute in the way they approach or understand the needs of a manufacturer – and is there anything they need to shift for it to be a more instantly productive relationship?
I think that it is very difficult for them because often they are not well funded. So they go cap in hand, and to be honest, most manufacturers have the opportunity to take advantage of that and I think that has been the way. It is a bit of an indictment on us, but we have all the resources and sometimes more money. Unless of course they are of the few that have built a reputation – if they have reputation they have something to bargain with because they have a brand. I think that that should change because I think manufacturers should be assessing each opportunity on its merits and therefore making sure that if somebody actually has a great idea, you sponsor them, and you give them the opportunity to get their product created, and you cut them a fair deal.

Palamont obviously invests in designers’ work, assisting with tooling or prototyping for the sake of the eventual product – how do you view that deal in a simple format?
We currently have a substantial number of products under prototyping and construction where we have put up all the cash and that’s OK because the designers have put up their intellect, their ideas and concepts, which have a value. So I see that relationship as being relatively equal at this stage. When the product becomes commercialised, and we are really backing projects that they agree and we agree can be successful. You are going to back some things and they are not going to work out but you have got to take a few risks in life if you are going to continually say you are an entrepreneur. But we probably think we are pretty safe with what we are doing and we have got no hesitation in backing the people we are working with because they genuinely believe in what they are doing and I think that is all I can ask of them. If it becomes successful we don’t need all the money, they should get their fair share of it because then they’ll go on and be productive for a long time. I really want to cultivate that garden, I just want to… it wouldn’t be good long term for Palamont to just take everything and not reinvest in those people who have actually been the genesis of the idea.

If you look at the different manufacturing sectors within Australia, do you think it is still too geared to being a service industry, making to order in comparison to other nations like Spain or Italy – where do you feel the Australian mindset is within manufacturing?
I think the mindset is still really about ‘lets make an order and basically we have got the order in our hands and the money in the bank and we don’t want to build our inventories, we don’t want to risk our tooling money…’ There is a bit of fear and I think they are driven by fear so they don’t want to change. I don’t know that they are all like that but I think a large percentage of them are still like that because that is the way conventional manufacturing has been run in Australia.

However as I sort of venture out a bit further I’m meeting some incredibly talented and creative manufacturers. I was only talking to one this morning who does etching on tooling. They are a creative business and they want to partner with designers because they know their business is about art and not just manufacturing and they have exactly the same views as us.

What is interesting in the ‘making to order’ mindset is that much of the government design policy in Australia is really focused on the idea of getting manufacturers to use more design, so that is working on the assumption that manufacturers are making things and selling them and they should use design to sell more. But it seems that there is another layer that is being missed which is that government policy should be assisting manufacturers to cross that bridge which you have described, which is not only using more design but becoming more integrated and more entrepreneurial in the way they approach the market.
Well you get around, you think about it. How many functions would you go to that are design related that actually engage with manufacturers?

Very few!
Exactly, and if there is a manufacturing function it is usually a more conventional exhibition of goods. When I made the personal decision to try and bridge the gap between designers and manufacturers myself, I went to many design functions and found out that there was an incredible power in that group and so I think what the government should be doing is actually trying to expose that. The Australian industry group that I use very often for a whole range of technical reasons never talks about using design. They talk about ‘lean manufacturing’ and all of the processes to make your manufacturing more efficient. In fact industry organisations are all encumbered to return some percentage of what they do back into industry so in my view, putting up a bit of tooling money for some struggling designer who has got some fantastic idea, that could be my bit of philanthropy as a manufacturer. But that won’t happen because the design industry and the manufacturing industry are actually not very good at talking to each other and probably to some extent I see that as my benefit because we have crossed that bridge already. We actually see it as a bit incumbent on ourselves to say we have found something that everyone else should know about and get involved in because it is actually very rewarding.

If we were talking about your experience working with the designers, what are some of the key steps designers should make to ensure they get their products into manufacture in Australia? What advice would you give to a designer out there who has a good idea?
I think the thing they should be aware of is that they better be damn consistent. They also need to be realistic about their expectations from the process because sometimes those expectations can’t be translated into reality. When you go into full-scale manufacturing it is easy to make one perfect one, but to make a hundred perfect ones? Well sometimes you can make 100 that are 99% perfect but not 100%. I don’t want them to lose their expectations because it drives the process to its limits but there still needs to be some commercial tweaking. So sometimes their perception of commercial realities is not quite clear and that’s when I have arguments about what can and can’t happen and they need to be prepared for that debate because they are going to ask us to do things that are often quite difficult. They also need to realise that while they believe in the product maybe the marketplace doesn’t believe in it and that transition from getting it into the marketplace and actually becoming fully commercialised can be very time consuming and draining and they have to be prepared for that.

And it could be two years until you actually get a really good return on what you are doing, or in their case for their labour and putting their intellect up, it is a long time until they get the return. Some of them aren’t prepared for that.

But I love designers because they are so idealistic and have such high expectations. It is almost like raising the bar so you can’t jump over it but that’s what I want because that attitude actually filters down. I’ve got to say, when you are a manufacturer and you are involved at that level it does trickles through the rest of your business. So I don’t want them to lose that.

Do designers bring other work to you – are they helping you to build your business within their networks?
Absolutely. If I have a relationship with them and they have developed a respect for us, there are two things that happen. One, they actually start designing for the process and encouraging others too, and the other thing is within the network they will give me a high recommendation. That is actually the kind of business we are trying to build – built on reputation, built on quality and built on actually doing what we say we are going to do. It is not all about dollars when you are adding up the books.


Interview by Ewan McEoin. Images by Florian Groehn and George Dedic (www.derlot.com)

© Australian Design Unit. Commissioned and first published by the Creative Industries Innovation Centre.

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Palamont Rotor, a small rotational moulding manufacturer with facilities in Queensland and Victoria, is a leader in their sector – adaptable, technically capable and driven by quality and innovation. Over the past ten years Palamont has undergone a gradual yet total transformation; from a made-to-order, purely functional mindset to a highly entrepreneurial position where the business, in partnership with a team of leading Australian designers, is poised to launch its own branded products directly to market.

Palamont Managing Director Norman Johnson spoke to the ADU about Palamont’s journey, revealing the many not so obvious benefits that can be gained from design integration. Here he explains why he feels that Australian manufactures and designers need to start talking the same language, and how they must step between the sectors, working together to assure one another’s survival.

Business: Palamont Rotor
Type of business: Rotational moulding manufacturer.
Location: Facilities in Brendale, Brisbane, Queensland and Dandenong, Victoria.
Founder: Peter Wakelam
Contact: Palamont Rotor, 32 Duntroon St Brendale QLD 4500. T: (07) 3205 1297.
ADU: Can you please describe Palamont?
Norman Johnson: Palamont is a rotational moulding business and a small enterprise. Today the core turnover is about 11 to 12 million dollars a year, and we employ about 70 people over two plants, one in Dandenong, Victoria, and one in Brendale, Brisbane. The Dandenong business has been going for over twenty years and the Brisbane business was established about seven years ago. The main turnover at this stage is in Victoria, which is a manufacturing state and has a lot more opportunities, although the Brisbane business has shown considerable growth over the last five years.
Can you describe your overall business offering?
Palamont makes proprietary products, or products that we own and manage ourselves. In Victoria those products make up between 40 and 50 percent of the turnover, and in Queensland it is more likely to be 70 percent. The reason for the higher bias in Brisbane is that the turnover is lower and the necessity to develop products in Queensland is greater because there are not a lot of manufacturers in the area of custom moulding. We also like to have a mix because custom moulding is volatile. If we have a proprietary product, or a joint venture product, we are more involved and get to add a much higher degree of the intellect.
Do you feel that Palamont has developed specialist skills and capabilities that are both nationally and internationally competitive?
We export substantial quantities of products now so we are internationally competitive, and nationally we are competitive because we are very dominant in a few market segments and in some we almost have a monopoly. This has all come about because of a passion. Peter Wakelam started the business from very humble beginnings in a little tin shed making a product called the Aussie Rocker that was an innovative compost bin. He wasn’t satisfied with the limit of the process and started travelling to America and Europe and bringing back technology that we would never have developed ourselves in this small market. With his innovative approach, Peter started attracting customers who needed creative solutions and often they were people who were trying to get into the finishes market, rather than the truck or agricultural component market. That momentum has grown over the years and now the company is almost totally driven by finding difficult projects and making the process work to its limits. One of our more recent projects at the top-end of the market is designer Alex Loterztein’s Twig for Derlot (pictured). It needs incredible strength and durability to be able to sit out in the sun, and we have been running a huge number of trials getting the laminate structure for that to work so that he gets not only the look that he wanted to create, but also the structural strength which is not normally achieved in polyethylene under those circumstances.
Palamont is a manufacturing company that aligns itself with the Australian design scene – what was the trigger for that?
It wasn’t long before we realised that while we had good ideas about product we wanted to develop and technical skills, we weren’t able to create the art that was necessary to give the products the right look and feel. So we started with what I call ‘translators’, design people who would take our ideas and translate them for us. So they were technical designers and we realised then that whilst we would do something in a pretty boxy kind of way, they would add compound curves and features that we wouldn’t have. So we started to produce products that would have that kind of design element – in other words our technology, our concept, with someone actually interpreting our idea.
About five years ago I decided to leave Palamont for the world to understand what true designers did – in other words to become more aware of the design process. I have now been cultivating that process and I am now looking for people who are true creators because we can actually engage with them and bring new ideas to reality because we have the skill set.
Can you talk a little bit about the entrepreneurial edge that is emerging out of the design integration at Palamont and the relationships you are cultivating with designers?
We want to encourage a more enduring relationship over a long time because we think designers have a lot to give. It takes time to understand our process and the limitations and advantages of it. So what we are trying to do is to blend those two cultures so there’s an excellent benefit for both of us. I have noticed that in the design world when a manufacturer links up with a designer, the designer often gets only a small royalty. I am not working on that principle. I am actually making designers an equity partner so that if it is very successful they will do incredibly well out of it, if it is not that successful they will get the same results as us, not very much. By engaging them in the business the relationship is a much stronger one, they have an opportunity not only to produce great design, but also to work with a manufacturer who believes in what they are doing. I want the designer to be absolutely engaged and to feel free and unencumbered by the financial relationship because then they will really go for it.
Certainly there is a shift within the world of design, where designers are starting to recognise that they need a much more collaborative business relationship with their manufacturer, in other words co-development beyond royalty alone. Have you found that working closely with designers this has become a natural process?
I think it has been a natural process. Designers are becoming aware that they need to be more than just designers because of the limited future in that. I think designers love the collaborative approach, and they also like to be engaged in the process. They can learn a lot from us, and we can actually learn a lot from them. So it is not just about the design or the product, but the whole blending of cultures and minds that makes it successful and you end up with the ultimate solution. We are pretty transparent about the business and how it is operating and what we are doing, even from a financial point of view because we feel an obligation to give something back. It is an intellectual swap I would say. We want them to give us their full degree of intellect and we are going to give them as much of our intellect as we have, and we are probably both going to end up in a pretty good position.
So if you were talking to other manufacturers of a similar scale to Palamont, what would you describe as the key opportunities within the collaborative design model – is it shifting towards the idea of being a manufacturing brand that looks at wholesaling or retailing their own products?
Yes. We have spent the last couple of years working out our brand and formalising it in collaboration with the creative people we work with and they will be the beneficiaries. They all have their own brand. I believe in brand.
I also believe in participating in a boutique marketplace, China and America can churn out the grist that’s necessary, but we need to be very boutique in our manufacturing and very focused on our product. You have to have a much longer-term view and put your money up a bit earlier than you would like to. We know from the last time we did that we got an enormous growth benefit from having incredibly well-designed product released at the right time, backed by the right names and branding and we just accelerated. So we think we will accelerate even more as a small company.
Now that design is fully integrated within your business, do you find you do more market and technical research – looking internationally at what is going on, what you can put into the market?
In each market segment that we work in we have a design group made up of people within the marketplace, including a manufacturing representative, marketer, and designer. Those focus groups meet regularly, perhaps every quarter, and develop multiple products to concept stage. When we think we are satisfied we then go to foam modelling and we then take the models to the marketplace to see what they think. We actually follow a practical approach and let people touch, feel and become involved, because often we know the customer base, we have got customers and we want to test it directly.
We would then make a few prototypes, and if it works and we get good feedback we go to tooling stage, often with orders in hand. Not necessarily enough to make it a whole financial success but enough to give us inspiration that we should proceed. Then we would go into production and it might take another twelve months to establish full market reputation for that product and market acceptance and then eighteen months before we will be producing successfully at the right price for everybody.
Have the external designers you have collaborated with given you a much more global horizon through their experiences – and do you feel that that feeds back into the business?
They are certainly bringing their international expertise and we have been encouraged to start taking our products to an international marketplace and to build an international reputation. Though we are very much in the infancy of that because we have only just broken down the mindset that we are not going to have to sit in Australia, that we are actually making world-class product. This year we intend to launch a range of products at InDesign and we have a soft launch at DesignEx, and then next year it is our intention to take our products to Milan. There is no doubt about it, we have some wonderful things evolving and some excellent products and we want to take on that opportunity because it is just a fantastic thing.
You have dealt with many designers over the years, do you think designers are commercially astute in the way they approach or understand the needs of a manufacturer – and is there anything they need to shift for it to be a more instantly productive relationship?
I think that it is very difficult for them because often they are not well funded. So they go cap in hand, and to be honest, most manufacturers have the opportunity to take advantage of that and I think that has been the way. It is a bit of an indictment on us, but we have all the resources and sometimes more money. Unless of course they are of the few that have built a reputation – if they have reputation they have something to bargain with because they have a brand. I think that that should change because I think manufacturers should be assessing each opportunity on its merits and therefore making sure that if somebody actually has a great idea, you sponsor them, and you give them the opportunity to get their product created, and you cut them a fair deal.
Palamont obviously invests in designers’ work, assisting with tooling or prototyping for the sake of the eventual product – how do you view that deal in a simple format?
We currently have a substantial number of products under prototyping and construction where we have put up all the cash and that’s OK because the designers have put up their intellect, their ideas and concepts, which have a value. So I see that relationship as being relatively equal at this stage. When the product becomes commercialised, and we are really backing projects that they agree and we agree can be successful. You are going to back some things and they are not going to work out but you have got to take a few risks in life if you are going to continually say you are an entrepreneur. But we probably think we are pretty safe with what we are doing and we have got no hesitation in backing the people we are working with because they genuinely believe in what they are doing and I think that is all I can ask of them. If it becomes successful we don’t need all the money, they should get their fair share of it because then they’ll go on and be productive for a long time. I really want to cultivate that garden, I just want to… it wouldn’t be good long term for Palamont to just take everything and not reinvest in those people who have actually been the genesis of the idea.
If you look at the different manufacturing sectors within Australia, do you think it is still too geared to being a service industry, making to order in comparison to other nations like Spain or Italy – where do you feel the Australian mindset is within manufacturing?
I think the mindset is still really about ‘lets make an order and basically we have got the order in our hands and the money in the bank and we don’t want to build our inventories, we don’t want to risk our tooling money…’ There is a bit of fear and I think they are driven by fear so they don’t want to change. I don’t know that they are all like that but I think a large percentage of them are still like that because that is the way conventional manufacturing has been run in Australia.
However as I sort of venture out a bit further I’m meeting some incredibly talented and creative manufacturers. I was only talking to one this morning who does etching on tooling. They are a creative business and they want to partner with designers because they know their business is about art and not just manufacturing and they have exactly the same views as us.
What is interesting in the ‘making to order’ mindset is that much of the government design policy in Australia is really focused on the idea of getting manufacturers to use more design, so that is working on the assumption that manufacturers are making things and selling them and they should use design to sell more. But it seems that there is another layer that is being missed which is that government policy should be assisting manufacturers to cross that bridge which you have described, which is not only using more design but becoming more integrated and more entrepreneurial in the way they approach the market.
Well you get around, you think about it. How many functions would you go to that are design related that actually engage with manufacturers?
Very few!
Exactly, and if there is a manufacturing function it is usually a more conventional exhibition of goods. When I made the personal decision to try and bridge the gap between designers and manufacturers myself, I went to many design functions and found out that there was an incredible power in that group and so I think what the government should be doing is actually trying to expose that. The Australian industry group that I use very often for a whole range of technical reasons never talks about using design. They talk about ‘lean manufacturing’ and all of the processes to make your manufacturing more efficient. In fact industry organisations are all encumbered to return some percentage of what they do back into industry so in my view, putting up a bit of tooling money for some struggling designer who has got some fantastic idea, that could be my bit of philanthropy as a manufacturer. But that won’t happen because the design industry and the manufacturing industry are actually not very good at talking to each other and probably to some extent I see that as my benefit because we have crossed that bridge already. We actually see it as a bit incumbent on ourselves to say we have found something that everyone else should know about and get involved in because it is actually very rewarding.
If we were talking about your experience working with the designers, what are some of the key steps designers should make to ensure they get their products into manufacture in Australia? What advice would you give to a designer out there who has a good idea?
I think the thing they should be aware of is that they better be damn consistent. They also need to be realistic about their expectations from the process because sometimes those expectations can’t be translated into reality. When you go into full-scale manufacturing it is easy to make one perfect one, but to make a hundred perfect ones? Well sometimes you can make 100 that are 99% perfect but not 100%. I don’t want them to lose their expectations because it drives the process to its limits but there still needs to be some commercial tweaking. So sometimes their perception of commercial realities is not quite clear and that’s when I have arguments about what can and can’t happen and they need to be prepared for that debate because they are going to ask us to do things that are often quite difficult. They also need to realise that while they believe in the product maybe the marketplace doesn’t believe in it and that transition from getting it into the marketplace and actually becoming fully commercialised can be very time consuming and draining and they have to be prepared for that.
And it could be two years until you actually get a really good return on what you are doing, or in their case for their labour and putting their intellect up, it is a long time until they get the return. Some of them aren’t prepared for that.
But I love designers because they are so idealistic and have such high expectations. It is almost like raising the bar so you can’t jump over it but that’s what I want because that attitude actually filters down. I’ve got to say, when you are a manufacturer and you are involved at that level it does trickles through the rest of your business. So I don’t want them to lose that.
Do designers bring other work to you – are they helping you to build your business within their networks?
Absolutely. If I have a relationship with them and they have developed a respect for us, there are two things that happen. One, they actually start designing for the process and encouraging others too, and the other thing is within the network they will give me a high recommendation. That is actually the kind of business we are trying to build – built on reputation, built on quality and built on actually doing what we say we are going to do. It is not all about dollars when you are adding up the books.

Interview by Ewan McEoin. Images by Florian Groehn and George Dedic (www.derlot.com)
© Australian Design Unit. Commissioned and first published by the Creative Industries Innovation Centre.

To read more ADU creative entrepreneur profiles visit here.
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Published 08 March 2010.

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Lucelux: Rohan Nicol

Rohan Nicol is a Wagga Wagga based designer with a craft background and a new design enterprise, Lucelux, which launched in 2009. Bridging the gap between manufacturing and design in Australia, Rohan has established an alliance with local manufacturer Precision Signs and is developing a range of commercial lighting firmly founded on the belief that designers need to build bridges and partnerships with local manufacturers, who on the flip side, have a real opportunity to diversify their business offering through design.

 

Business: Lucelux (2009)
Type of business: Design and manufacture of commercial lighting products
Location: Wagga Wagga, New South Wales, Australia
Founder: Rohan Nicol
Contact: www.lucelux.com.au

ADU: How long you have been practicing as a designer for?
Rohan Nicol: That’s an interesting question really because I supposed I have only thought of myself as a designer in the last couple of years. Prior to that I have always referred to myself as a craftsperson.

What kind of craft did you initially make and what kind of design do you now make?
In 1996 graduated as a gold and silversmith and I made works that were in the tradition of gold and silversmithing – jewellery and vessels, using a wide variety of non-precious materials. In the last couple of years I have been concentrating on designing commercial lighting for restaurants, bars and hotels.

Can you describe Lucelux for us?
Lucelux is a business that I have set up to utilise manufacturing capacities in regional Australia and specifically the city of Wagga Wagga where I live. I have found that a great opportunity exists in regional Australia and in my case I identified a local manufacturer, Precision Signs, who had expertise that was being under utilised. It wasn’t that they were lying idle, it was more that they had expertise that I could see had potential to develop. I was able to marry my skills, with their capacity as a manufacturer, to develop a high-end product. Their main business is illuminated signage for gaming lounges in casinos which in itself is a high-end product and highly technical. However, it is a very different market segment of lighting to what I am now targeting in collaboration with them.

Would you describe Lucelux as a new Australian lighting brand?
Yes. I am working as a design entrepreneur, I am the owner and operator of Lucelux and at this point I am its sole designer. But in the future I am looking to bring in other designers as I know that the more diversity you get in a product range, the more likely the business will have a solid financial footing.

Is the business a joint venture between yourself and Precision Signs, how deep is the collaboration?
In the initial phase I am operating independently. I am my own business and essentially they supply product to me that is produced to my specifications. However, in order to get my business off the ground I was lucky enough to develop an arrangement with them where they invested in the development of the initial products and that has enabled me to develop the first two products, Stretch Light and Peppered Sunlight, and including packaging for them as well.

The investment that they have put in is purely on a goodwill basis, and in the future when I start to generate sales they will recoup their investment.

Can you tell us what your motivation was for starting this business?
Initially I was heavily focused on being a craftsperson, and as a craftsperson I have never really looked at my practice as having any real commercial interest at all. I have purely focused on developing works for exhibition and those works I have often exhibited and never had them for sale. I keep them in my own collection with a view to building that collection over time. I suppose Lucelux is a shift in my craft practice to use the design skills I have to develop a product range and a design brand. About two years ago I started thinking how I might achieve that, and it has been an interesting process that has basically seen me looking for avenues to commercialise my craft practice.

So you founded Lucelux as the container for that commercial practice, as the brand or umbrella under which you can run this project?
Exactly. I suppose early on when I was doing the Springboard entrepreneurship program it encouraged me to think. I began looking at a design practice that was going to be commercial as something that is its own entity and could be sold on at a later point. Early on in the program we were talking about exit strategies that enable you have an entity in itself that is a commercial enterprise that you can cut and run from if your priorities change with time.

How long has it taken to get the Lucelux plan rolling?
It has really been about eighteen months and that really started to roll once I secured the collaborative support of Precision Signs in Wagga Wagga. That meant I could get two products made and the initial investment I required, I couldn’t have afforded it on my own terms.

Did you design the product in response to their process? Or did you design the product and then have to find someone nationally who could make that product?
The first of the two products I designed independently, without knowing the actual process that was available, I then worked with the manufacturer to make my ideas fit with their technology, it was a real collaboration. It was just luck that I found a manufacturer in Wagga Wagga. Precision Signs was only three kilometers from my home office where I designed the product. While I did find Sydney and Melbourne manufacturers that were capable of manufacturing the pieces, none of them were willing to support me in the manner that Precision Signs was. That was key, I needed someone to invest in it because like most designers I couldn’t afford the tooling costs.

How much business experience did you have before setting up Lucelux?
Realistically none, and I was really conscious of that. The main step I took to overcome my lack of skills in that area was to participate in the Springboard entrepreneurship program. It provided me with a lot of material to think about and really allowed me to consolidate what I was trying to achieve with commercialising my creative practice. After that I also set about doing another program through the Business Enterprise Centre in Wagga Wagga called the Commercialising Emerging Technologies program. That helped me consolidate my ideas as well, particularly my whole business model and the relationships that I had with my manufacturers. It also made me consolidate my marketing plans and relationships with retailers.

You mentioned retailers as well, how did you decide who you were going to target in the market? Did you do market research or assess the marketplace prior to designing the products? How did this work?
Through the business training in both Springboard and the Business Enterprise Centre programs I was encouraged to get in contact with retailers and to undertake market analysis. I found that retailers obviously are on the frontline and have an attuned knowledge of what the market is, how it exists, what opportunities exist, and how that might suit the kind of products that I was in the process of developing. So I began to target certain areas that responded to what the retailers shared with me. In my case, they were saying that there was a need for Australian designed and made product that was well supported with effective branding, packaging, and made in Australia as an equivalent offering to overseas brands.

Were retailers telling you the categories of product that were needed?
Yes. There weren’t many big lighting pieces in the market at a particular price point. I was provided with information on those price points, where the products might be well placed or positioned. I then assembled that information and the design was calibrated to the manufacturing potentials of my manufacturer. As the designer I sat in the middle and was the conduit between the retailers brief and the potentials of the manufacturer, and somehow kind of distilled the product out of the knowledge and constraints and information inputs of both of those sources.

Do you see that being a model that is particularly suited to this kind of business in Australia, outside of your own personal experience?
Yes, I think it is the way we need to work in Australia as designers. We need to be highly flexible and attuned to the opportunities that are around us in the retail environment, designing products that are responsive to the opportunities out there and the only way to do that is to access information as broadly and as effectively as you can. Also make a genuine effort to scope for manufacturing opportunities in Australia, of which there are many across all sorts of industries. There are many firms out there that are small, responsive, adaptable and willing and looking for opportunities to diversify their own product bases and product lines. I think in many cases it is a myth that Australia doesn’t have any manufacturing, I think there is a great amount of manufacturing in Australia, I think designers just need to be entrepreneurial and I suppose open-minded and also resourceful with the kind of manufacturing technologies and potentials that are out there.

You touched on this but can we recap, how did you finance the start-up of the business and what were the foundations that you laid?
I brought to the whole exercise very little of my own capital, really all I had to offer was my expertise as a designer, as you say I needed some sort of source of funding or capital. And for me, really the only way I was going to get a product made was to get the support of the manufacturer because they obviously had the materials at hand, the staff and other resources essential to getting a product off the ground.

When you are talking about developing a design product, quite often you are talking about not just the materials and the use of staff and labour but you are also talking about the development of expensive tooling which in itself often would require sophisticated technologies and expertise, they are often very time consuming to put together. So in my case, getting a product off the ground, I did it by simply approaching the manufacturer and securing their confidence in the product I had and asking them to be partner with me in development of it.

In doing that, I found it was really important to indicate to the manufacturer that you had a market for the product as well, that you had thought through those types of scenarios, the discussions that I had with Precision Signs highlighted the commercial potential.

So talking about the business proposition rather than ‘will you help me prototype this idea that I have had?’
Exactly. That in part was about having a really tight story in order to hook the manufacturer into the frame and see their position within the team and seeing their role in it in terms of getting a design enterprise up and running, and for them to support it.

And also illustrating that there is a commercial return available?

Absolutely. When it comes into it, large manufacturers have bigger overheads and they need to pay the bills and keep product rolling out of the factory – so of course that is essential.

There is a traditional view in Australia that there are two key channels of production for a designer – one is that you make it yourself and you manage that process of production, and the other is you do a deal with a manufacturer and they have the path to market. What you have described is quite a different paradigm.
I don’t see a lot of evidence of the royalty model operating effectively for designers in Australia. There has to be another approach if you are working as a designer here and I think the way forward for us is to play a role in orchestrating the process. That is the model that I have developed with Lucelux. The manufacturer has made an initial investment to support me as the designer to get the product off the ground. As that product begins to gain market presence, I will develop a suite of five products that I will have in production by the middle of this year and that will provide Precision Signs with ongoing income.

Then perhaps the best scenario is for manufacturing companies with capital and capability to look at other similar opportunities with designers – so we gradually have new channels between the designer, the manufacturer and the market.
It really is about the designer playing a leadership role if they want to operate in the design industry in Australia. Designers need to be orchestrating the process, and to use the term – they need to be a design entrepreneur – you need to design content, yes but you also need to be entrepreneurial about the means through which you get it to market. That’s about relationships with manufacturers, relationships with your retailer and distribution and how you are going to achieve that. Each model will be different to the next but essentially, if the industry is to grow it needs to be led by designers first and foremost. To do this we need support from other stakeholders in the industry and that goes right through from government support to design industry advocacy bodies, funding and cultural institutions.

Do you think there may need to be some adjustment at a university level for designers to be better prepared for the reality of what they will need to do to work with industry?
I think so, but it’s difficult to kind of nail down one factor or approach and how it needs to change from one position to another. However, a lot of the programs out there have moved so far towards the digital sort of approaches to manufacture that very few of the students or graduates actually have any manual techniques and it is the manual techniques that provide you with the on-the-floor experience. So unless you have been on the tools or handled a product, handled materials and know how they respond to a tool under the process of manufacture you really aren’t well placed to make an innovative product. So if they were to overcome that, that could mean more industry placement and industry involvement with tertiary education through internships or just closer collaborations between industry and tertiary education.

If you were to highlight two or three key steps that a designer should take as the foundation steps to ensure their design ends up being produced, what would you say those steps need to be?
Develop connections with manufacturers that are Australian-based ideally, and design products that are calibrated to their particular potentials. Ensure that those products are based upon market research, that you have negotiated how you are going to finance the operation and whether you do that through support of the manufacturer or by securing capital through loans or grants, or by winning awards. These are all valid channels for funding the operation and funding is an essential ingredient because otherwise you won’t get things off the ground.

Can you tell us what have been some of the major highs and lows in terms of developing Lucelux as a major design brand in Australia?
In terms of the highs, it is getting a product off the ground that is manufactured and production ready and going out to market and selling, and essentially achieving that without any risk to myself. In a sense I think the design of the enterprise has been as important as the design of the product. So that’s been one of the highlights.

However, there are also the hurdles and I think the biggest one so far has been to establish retail distribution. It is probably the one area in the Australian industry that is probably not on message with where everybody else is moving, some of the retailers are a bit slow in identifying the potential of an Australian made product.

In terms of the development of your business, what are the next steps?
I have secured Australia Council funding for the next three products and I have also just finished some studying, so I am now in a position where I can just concentrate on the marketing plan for the business and getting the product to market. Because of the investment of the manufacturer it is time that I fund that relationship and their ongoing support.

Interview by Ewan McEoin. Video: Filming and production by video artist Sam James.

© Australian Design Unit. Commissioned and first published by the Creative Industries Innovation Centre.

To read more ADU creative entrepreneur profiles visit here.

Published 08 March 2010.

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Design for Sustainability: Manufacture and material selection seminar

Over the next three months Design Victoria will present a Design for Sustainability seminar series. The three workshops will present design strategies to assist in the reduction of environmental stressors during each phase of the design cycle with first session focuing on manufacture and material selection.

The Manufacture and Material Selection workshop will present strategies aimed at reducing the ecological impact on the manufacturing and material selection phase of a product’s development. This workshop will benefit designers interested in integrating sustainable strategies and processes and benefiting from being part of the solution for a sustainable society.

It will introduce accessible open source tools to support the material selection process such as Material Intensity Per Unit of Service (MIPS) and Ecological Rucksacks (how much “stuff” it takes to make a product). Following these examples will be a hands-on project that looks to apply these skills.

Attendees will be invited to join in the round table discussion focusing on the complexity of material substitution in relation to design industries.

The following topics will be covered in the workshop:
– What materials are most appropriate for a sustainable product
– How to measure the sustainability value of a material
– Finding and using open source measuring tools
– Assigning quantifiable metrics to the impacts of material selection to inform concept generation

The workshop will be facilitated by Simon Lockrey, Research Fellow, Centre for Design, RMIT University

It will be held Tuesday 23 March 2010 from 8:30am to 12:30pm at East Melbourne Library and Community Centre, 122 George Street, East Melbourne.

RSVP by Friday 19 March 2010. Bookings are essential for catering. Please book early as places are limited.

To register attendance and for more information visit here.

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Published 08 March 2010.

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The Clunes Ceramics Award

Entries are currently being accepted for The Clunes Ceramics Award. The inaugural national Award is an acquisitive prize with the winning artist receiving $5,000 and their entry becoming part of the Art Gallery of Ballarat’s permanent collection.

The Clunes Ceramic Award is open to all Australian ceramic artists and all ceramic art forms are accepted, including mixed media works in which the dominant medium
is ceramic. Artworks submitted can be a single item or set.

Entries will be judged by a panel of three judges who will select fifty finalists to have their works exhibited in the historic town of Clune at a variety of venues in September and October 2010. All artworks exhibited must be available for sale.

The acquisitive Clunes Ceramics Award of $5,000 will be awarded to one artist and the public will vote to decide the winner of The People’s Choice Award prize of $1,000.

Entries close 23 July 2010.

For more information and to apply visit here.

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Published 08 March 2010.

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The Finders Keepers: Call for Sydney market applications

The Finders Keepers Spring/Summer 2009 market, Prue Upton

The Finders Keepers Spring/Summer 2009 market, Prue Upton


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The Finders Keepers, markets for contemporary independent art and design, is accepting applications for their Sydney Autumn/Winter 2010 event.

The markets will be held 7 and 8 May 2010 at Carriageworks contemporary art centre in Sydney’s inner west.

The Finders Keepers has a growing reputation in the art and design industry for showcasing new emerging designers and helping them gain exposure and opportunities to develop their brand presence with retailers and the media. The markets brings together new emerging and contemporary independent artists and designers of original and high creative standards across 80 stalls.

Event organisers aim to always introduce new designers and new product to cater for a wide range of our customers and supporters. Every market event is completely unique with new designers always introduced and the rotation of existing stallholders from previous events.

Markets entry is free and the event will feature free live music, with a cafe and bar open all day.

Due to the growing reputation of the event, participation in The Finders Keepers is highly competitive. Applicants must supply sufficient and clear information about themselves, their aims, product and the label.

Organisers are looking for:
– Creative and original work
– Commitment and passion to developing your label or project
– Presentation and professionalism with finished product
– Commitment to independent design
– Uniqueness in market place
– That the product is appropriate, suitable and viable for selling at the markets.

As the markets are committed to new emerging designers, designers or artists who are already well established will not be accepted.

Applications due 2 April 2010.

For more information and to apply visit here.

 

To read more about the pros and cons of participating in design markets and some tips for making your experience a success download the ADU market summary and checklist.

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Published 03 March 2010.

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Part magazine, part bulletin, part business resource, ADU is a publication and archive about design and creativity published monthly to encourage and support designers. ADU is an independent and strongly collaborative voice within the design sector with a broad network that connects designers from across the country to the resources they need. ADU is also a vehicle for workshops, forums and exhibitions produced to encourage discourse and develop skills around design, creativity, entrepreneurship and ideas. ADU collaborates with design institutions and existing initiatives to enable designers to develop new markets at home and abroad. ADU is a joint venture between Parcel and Studio Propeller.
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