April 2009
Look like a multimillion dollar brand
“You may have a great product or service, but to be taken seriously, clients need to believe that you’re on the same playing field as the bigger guys. Even if you’re a consultant that works from a home office, you’ll need to position your company as a polished brand that touts confidence, experience and quality. Fear not. Here are five simple tips for branding your business to create the illusion that it is a global corporation with an army at the ready all without breaking the bank.” Read on
Scott Gerber Entrepreneur.com
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Your website IS your brand
“As the front door to your prospects, your website becomes your brand’s face. From the moment they land on your home page, visitors make snap judgments about the value you provide, how you’re different from competitors and whether they feel an emotional connection to your brand. So it’s important to consider how well your web presence communicates your value. Smart business owners get this, but they often respond to this imperative by spending a lot of time on their site’s design, colors and images. That’s a good start, but design is only part of a prospect’s online experience.” Read on
Lynn Parker WomenEntrepreneur.com
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Don’t overlook the value of referral marketing
“What’s the fastest way to generate new business without spending a fortune? How can you develop a targeted list of potential clients that have a need for your product or service? Do you need to improve your conversion of potential clients into new clients? It’s time to think about referral marketing.” Read on
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How the web made me a better copywriter
“In 1999, when I left a staff job at a newspaper to start my own copywriting business, I never even thought about writing for the web. A decade later, most of my work consists of web projects. It struck me recently that this medium has led me to develop a different way of writing—tighter, simpler, more transparent. The results, I believe, are greater clarity and persuasiveness, and a speedier, more user-friendly read.” Read on
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Measuring your online success
“An increasing number of Australian businesses are investing time in including search and online marketing in their business strategy and also as a way to maximise their existing online presence. So, how can you best keep track of the impact of your online marketing spend in today’s tight economic times?” Read on
Michael Fox Australian Anthill
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Ten ways to reduce your accounting fees
“Professional accountants can be critical to the ongoing success of your business. They can provide advice on company structure, financial management and legal tax avoidance. But their fees can be exorbitant! There are three key areas the business owner can focus on to minimise the cost of their accounting fees.” Read on
Heather Smith Flying Solo
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