October 2008

7 ways to build your brand online

“These days, traditional marketing has gone out the window. In the past, small businesses had to rely on advertising, referrals and labour intensive initiatives like letterbox drops. While these still have a place in some marketing strategies, savvy business owners know that an effective and economical way to build their brand is via the internet. So what can you do to build your brand online?” Read on

Valerie Khoo Small Business, The Sydney Morning Herald

Published 08 October 2008.

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Part magazine, part bulletin, part business resource, ADU is a publication and archive about design and creativity published monthly to encourage and support designers. ADU is an independent and strongly collaborative voice within the design sector with a broad network that connects designers from across the country to the resources they need. ADU is also a vehicle for workshops, forums and exhibitions produced to encourage discourse and develop skills around design, creativity, entrepreneurship and ideas. ADU collaborates with design institutions and existing initiatives to enable designers to develop new markets at home and abroad. ADU is a joint venture between Parcel and Studio Propeller.
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