April 2008
Branding and small companies
“Should a small company use branding as a part of its competitive strategy? I will point to some factors that imply that brands with a small geographic market have a good chance to steal market share from the gigantic, global brands.” Read more
Jonas Bergvall AllAboutBranding.com
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Collecting your debts
“Collecting overdue accounts can be a major hassle for small to medium enterprises but the impacts of not staying on top of debtors can be devastating. Christine Christian, chief executive of debt collection and credit reporting agency Dun & Bradstreet, sees the impact of overdue accounts every day and offers the following advice to SMEs.” Read on
Christine Christian Small Business, The Sydney Morning Herald
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