Tradeshows: Effective marketing tools or money wasters?
Design Victoria is holding a seminar that will look at the benefits of participating in trade fairs, exhibitions and international events. The seminar will be appropriate for owners and managers of SME design businesses who are interested in understanding how design services can be exported and in gaining an awareness of the skills required to successfully export design.
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Trade fairs, exhibitions and international events can be used as a powerful promotional tool for gaining exposure and new business opportunities in a new market, whilst growing a business and reinforcing market position in an existing market.
The value of face-to-face contact provided at these events has never diminished and has probably become even more prevalent in a time poor and virtual business world.
Using examples from a range of tradeshows, this one-hour seminar session will endeavour to equip you with the tools to use international events to:
– Reach a focused group of the right contacts
– Raise the profile of and gain exposure for your products and services
– Access your competitors and research industry trends
– Demonstrate your commitment to doing business in the market place
– Show you are serious about working in the region
– Utilise the media present at events to gain further positive exposure.
The seminar will include the speaker Philip Litton, Director of Export Solutions.
It will be held Wednesday 10 March 2010 from 12:30pm to 1:30pm at Bureaux, Level 1, 530 Lonsdale Street, Melbourne.
Registration is at 12:15pm and the seminar will include refreshments and networking opportunities.
Bookings are free but RSVP by Friday 5 March 2010. Bookings are essential for catering. Please book early as places are limited.
For further information or to register attendance visit here.
Tags: Workshop - Melbourne - Victoria, Workshop - Melbourne - Victoria - Export
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