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	<title>Australian Design Unit &#187; Market positioning</title>
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	<link>http://www.australiandesignunit.com</link>
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		<title>Managing an online reputation</title>
		<link>http://www.australiandesignunit.com/managing-an-online-reputation/</link>
		<comments>http://www.australiandesignunit.com/managing-an-online-reputation/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 00:43:49 +0000</pubDate>
		<dc:creator>madeleineh</dc:creator>
				<category><![CDATA[— Marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Market positioning]]></category>

		<guid isPermaLink="false">http://www.australiandesignunit.com/?p=6168</guid>
		<description><![CDATA[&#8220;Your customers are talking about you — and the whole world is listening. Local review sites are reshaping the world of small business by becoming the new Yellow Pages, one-stop platforms where customers can find a business — and also see independent critiques of its performance. How do you manage your reputation when everybody is a critic?&#8221; <a href="http://www.nytimes.com/2009/07/30/business/smallbusiness/30reputation.html?_r=1&#38;ref=smallbusiness" target="_blank">Read on</a>
Kermit Pattison <a href="http://www.nytimes.com/pages/business/smallbusiness/index.html" target="_blank">Small Business, The New York Times</a>]]></description>
			<content:encoded><![CDATA[<p>&#8220;Your customers are talking about you — and the whole world is listening. Local review sites are reshaping the world of small business by becoming the new Yellow Pages, one-stop platforms where customers can find a business — and also see independent critiques of its performance. How do you manage your reputation when everybody is a critic?&#8221; <a href="http://www.nytimes.com/2009/07/30/business/smallbusiness/30reputation.html?_r=1&amp;ref=smallbusiness" target="_blank">Read on</a></p>
<p>Kermit Pattison <a href="http://www.nytimes.com/pages/business/smallbusiness/index.html" target="_blank">Small Business, The New York Times</a></p>
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