Your website IS your brand

“As the front door to your prospects, your website becomes your brand’s face. From the moment they land on your home page, visitors make snap judgments about the value you provide, how you’re different from competitors and whether they feel an emotional connection to your brand. So it’s important to consider how well your web presence communicates your value. Smart business owners get this, but they often respond to this imperative by spending a lot of time on their site’s design, colors and images. That’s a good start, but design is only part of a prospect’s online experience.” Read on

Lynn Parker WomenEntrepreneur.com

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Published 29 April 2009.

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