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Where and what did you study and what year did you graduate?
Bachelor of Interior Design, 2001, Queensland University of Technology.
Bachelor of Design Studies (Architecture), 2000, University of Queensland.

Where did you head after graduating?
I have worked in the interior design industry full time since graduating.

When did you launch your own business?
In March 2008.

What motivated you to start your own business?
I wanted to focus on my real passion of inventing and product design and also running my own business and finally getting it off the ground!

How would you describe your business to someone who didn’t know you?
It is still a young business and is currently developing its identity, although within a year it will be fully operational. The essence behind the business is all about products and inventions that are used in everyday life and are still affordable!

How would you describe the products you design to someone who hadn’t seen them?
I am working on a whole heap of inventions that are currently being prototyped and are going through the process of being legally protected. They are automotive products, household products, sun smart products, travel products, furniture, educational products and children’s products.

What are the most challenging parts of being a designer running a small business?
Being organised, being business minded and not taking it too personally.

What inspires your design projects?
Knowing that there are products out there that are logical and still missing and should be in the market place!

What are the next steps for you?
I am aiming to be producing more and more inventions, protecting them legally and then finding the right client to purchase them. I want to produce some of these inventions myself and sell them to retailers and take on some high end residential, hospitality and boutique interior design projects.

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