Tool kit (Marketing)

Australia Council for the Arts: SAUCE media relations guide
This comprehensive starting guide was written by Judith James for the Australia Council and is a fantastic introduction to working with the media for anyone working in the arts or design.
Link
Australian media contact list
This media contact list includes details of editors and reporters at Australian newspapers, lifestyle, fashion and other magazines, as well as contacts and information on inhouse and freelance stylists and art directors within the publishing industry. (Last updated March 2010)
PDF
Photographers list
Having good photographs of your products is essential. Good photography will help you sell a product and is a prerequisite for media coverage. Attached is a list of some of top Australian photographers to help you find someone that can capture you and your business.
PDF
T-Shirts and Suits: A guide to the business of creativity,
The magic of marketing
In this article David Parrish outlines the meaning of marketing for a creative businesses and what it takes to reach customers and create a successful creative enterprise.
PDF

Published 05 July 2009.

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About ADU
Part magazine, part bulletin, part business resource, ADU is a publication and archive about design and creativity published monthly to encourage and support designers. ADU is an independent and strongly collaborative voice within the design sector with a broad network that connects designers from across the country to the resources they need. ADU is also a vehicle for workshops, forums and exhibitions produced to encourage discourse and develop skills around design, creativity, entrepreneurship and ideas. ADU collaborates with design institutions and existing initiatives to enable designers to develop new markets at home and abroad. ADU is a joint venture between Parcel and Studio Propeller.
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ADU is an independent online publication that relies on its industry network to keep things fresh. If you have news that you think our readers need to know about please get in touch. We encourage all submissions but cannot guarantee that everything will be published. If you would like to submit something for our editorial team, please email directly to the editorial department.
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mad@australiandesignunit.com     

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Publishers/editorial direction
Heidi Dokulil & Ewan McEoin
Managing editor
Madeleine Hinchy
Editor-at-large
Peter Salhani
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Graeme Smith
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Lee Wong
Photography/video
Sam James, Elliat Rich, Alexi Freeman
Chris Byrne, Tim Fleming, Paul Justin
Alison Schutt, Rohan Nicol