Think twice about being first to market
“New research offers fresh insight on when to launch a product or service, and shows that being first to market isn’t always a competitive advantage. Market opportunities are constantly opening and closing, and a hit idea at one point could be a dud a year earlier or a yawning “me too” business a year later. It’s tough— likely impossible— to pinpoint the best moment to enter a market, but common sense dictates new entrepreneurs can improve their odds if they weigh how much they stand to gain or lose by waiting.” Read on
John Tozzi BusinessWeek
Published 19 May 2009.
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