Managing an online reputation
“Your customers are talking about you — and the whole world is listening. Local review sites are reshaping the world of small business by becoming the new Yellow Pages, one-stop platforms where customers can find a business — and also see independent critiques of its performance. How do you manage your reputation when everybody is a critic?” Read on
Kermit Pattison Small Business, The New York Times
Tags: Branding, Market positioning
Published 04 August 2009.
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