“Sometimes — and perhaps especially in tough times — professional designers are faced with going it alone, hanging out their shingle and hoping to attract the most interesting clients (and projects) possible. And in an age when “You are your own brand,” there is great temptation to, um, make yourself appear a little bigger than you are. Now, I’m not saying you should actively misrepresent yourself out there, but if you really are convinced that size matters, well, knock yourself out.” Read on

Allan Chochinov Core77

Tags: Branding, Marketing positioning

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“How do you create packaging that combines real sustainability and compelling form, without compromising on either? Sarah Woods unpacks the issues involved and looks at what some key brands are doing to get their offer right.” Read on

Sarah Woods Design Week

Tags: Branding, Packaging

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“Your customers are talking about you — and the whole world is listening. Local review sites are reshaping the world of small business by becoming the new Yellow Pages, one-stop platforms where customers can find a business — and also see independent critiques of its performance. How do you manage your reputation when everybody is a critic?” Read on

Kermit Pattison Small Business, The New York Times

Tags: Branding, Market positioning

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