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Where and what did you study and what year did you graduate?
Bachelor of Industrial Design, 2002, University of Technology Sydney.

Where did you head after graduating?
After graduating I did freelance design work as well as working in senior designer positions at BlueSky Creative and Bang Design.

When did you launch your own business?
In 2007.

What motivated you to start your own business?
I wanted more creative control over my work and needed an opportunity to further my design experience and earning potential.

How would you describe your business to someone who didn’t know you?
I operate a design consultancy that also designs and manufactures products. The products are not in any one area but include furniture, lighting and homewares.

How would you describe the products you design to someone who hadn’t seen them?
They have a clean aesthetic, simple construction and are easy to use.

What are the most challenging parts of being a designer running a small business?
I think the most difficult part is building up contacts in manufacturing and sales.

What inspires your design projects?
A desire to produce products that are aesthetically clean and playful.

What are the next steps for you?
A goal for the next year would be to invest further time and resources into developing more complex designs and to gain greater exposure in the international design marketplace. This includes looking to gain media exposure in Japan, Asia and Europe. In five to ten years I would like Autumn to be a known brand in Australia, Japan and Europe. I am also interested in gaining collaborative partnerships with manufacturing brands abroad.

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