How the web made me a better copywriter
“In 1999, when I left a staff job at a newspaper to start my own copywriting business, I never even thought about writing for the web. A decade later, most of my work consists of web projects. It struck me recently that this medium has led me to develop a different way of writing—tighter, simpler, more transparent. The results, I believe, are greater clarity and persuasiveness, and a speedier, more user-friendly read.” Read on
Cathy Curtis AIGA: The professional association for design
Published 08 April 2009.
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