Emma Elizabeth Designs | Email | Website

Where and what did you study and what year did you graduate?
Scenografia (Commercial Interior Design), 2006, Istituto Europeo di Design, Milan.

Where did you head after graduating?
After graduating, I launched Emma Elizabeth Designs in Sydney and specialised in freelance commercial interior design, styling and art direction. I have been working with clients including Moet & Chandon, Harpers Bazaar, Megan Morton and Domayne.

When did you launch your own business?
I launched the business at Zona Tortona, Salone del Mobile in Milan in April 2006.

What motivated you to start your own business?
I wanted to utilise all of my design skills in a unique and exclusive way and I could not find a company that appealed to all of my senses. I found creating Emma Elizabeth Designs was the best solution.

How would you describe your business to someone who didn’t know you?
Emma Elizabeth Designs specialises in freelance design, fashion runway, product, exhibition, art direction and styling roles.

How would you describe the products you design to someone who hadn’t seen them?
My furniture and interior products are very conceptual. I work within a monochromatic scheme focusing on shadows and silouhettes. They are statement pieces driven towards the hotel, hospitality, retail and commercial design sectors.

What are the most challenging parts of being a designer running a small business?
The most challenging part of running a small design business is that you are the sole entity. The administration side is always a struggle.

What inspires your design projects?
I was inspired to release a full collection of interior furniture pieces after receiving a series of emails from a representative at Philippe Starck’s studio in Paris asking to see more of my work.

What are the next steps for you?
I would like to take my business and designs out into a global market, working not neccessarily with retailers, but closely with certain designers and architects to develop my lines further into the commercial design and consignment market.

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