Elliat Rich Design | Email | Website

Where and what did you study and what year did you graduate?
Bachelor of Design Honours (First class), 2006, College of Fine Arts, University of New South Wales.

Where did you head after graduating?
I worked at the Centre for Appropriate Technology in Alice Springs in the Northern Territory for three years.

When did you launch your own business?
In August 2007.

What motivated you to start your own business?
The opportunity to put all my energy into my practice.

How would you describe your business to someone who didn’t know you?
My practice has a conceptual base with an emphasis on inspiring new understandings of sustainability.

How would you describe the products you design to someone who hadn’t seen them?
Commonly the objects I create celebrate the poetry of humble pleasures. They range greatly in the materials they use, the ideas they express and the opportunities they allow. They all have a link to Australia and are Ex Animo, as in from the heart, or spirit, sincerely.

What are the most challenging parts of being a designer running a small business?
The most challenging part is balancing time, not overworking and realising that if I want to keep doing what I love then I have to prioritise making money.

Elliat Rich received scholarships from Arts NT and the Australian Design Unit to participate in Springboard Stage One.

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