“The paradox for SMEs is that the best results from social networking occur after a considerable time investment – something that is in very short supply in smaller business. ” (Read on)

Craig Reardon SmartCompany

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“To drive growth in any business you need to find some point of difference which can give you a head start on the competition. You need a competitive advantage which is sufficiently important to your target market that you get the business rather than your competitors.. The conventional answer is usually strong intellectual property position but not every business can create this advantage. However, a little more creative thinking might suggest that you try to gain control over an item of supply which is essential to the end-user solution. You then own the entire supply chain.” Read on

Tom McKaskill SmartCompany

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