Australian Design Unit » — Marketing

How to fight back when you’re trashed on the web

madeleineh — Wed, 30 Sep 2009 07:00:30 +0000

“The burgeoning social media landscape has brought with it frightening new possibilities for brand-trashing on a global scale – people using Twitter or blogs to spread derogatory remarks about your company; a disgruntled employee posting an “insiders” video on YouTube. You have no idea how it all started, and even less of an idea about how to stop it. So what are the rules for handling crises in the age of social media? How can companies resurrect their reputations in the face of malicious postings? What do you do if someone posts a negative comment in Twitter? Here are some steps to consider.” Read on

Graham White The Punch

Building your reputation online

madeleineh — Wed, 30 Sep 2009 05:56:37 +0000

“Paragraph upon paragraph of text, large picture files, heavy-handed Flash animations, generic stock-photo images and static content. These are some of the common mistakes businesses make when establishing an online presence. The web is known for fast-paced change, so it’s absolutely crucial that your business website meets a customer’s expectations.” Read on

Julia Talevski The Sydney Morning Herald, Executive Style

How to look bigger than you are

madeleineh — Tue, 29 Sep 2009 01:15:58 +0000

“Sometimes — and perhaps especially in tough times — professional designers are faced with going it alone, hanging out their shingle and hoping to attract the most interesting clients (and projects) possible. And in an age when “You are your own brand,” there is great temptation to, um, make yourself appear a little bigger than you are. Now, I’m not saying you should actively misrepresent yourself out there, but if you really are convinced that size matters, well, knock yourself out.” Read on

Allan Chochinov Core77

E-newsletters: the need to know principle

madeleineh — Wed, 02 Sep 2009 00:52:05 +0000

“Saying what we need to say and no more is a skill that still eludes many of us. It is also an essential part of creating effective online newsletters, which can be a key business tool in the digital age.” Read on

John O’Hanlon Growing Business

Ethical shape

madeleineh — Tue, 25 Aug 2009 06:18:23 +0000

“How do you create packaging that combines real sustainability and compelling form, without compromising on either? Sarah Woods unpacks the issues involved and looks at what some key brands are doing to get their offer right.” Read on

Sarah Woods Design Week