Australian Design Unit » Business news

The biggest myth about business names and trade marks

madeleineh — Tue, 16 Feb 2010 01:12:53 +0000

“If you believe registering your business name will stop other businesses using the same name, you’re not alone. Many small business owners are operating under this popular misconception, which could prove a costly experience, both financially and emotionally.” Read on

IP Australia Smart Start – 10 Steps

How to manage your creative work and intellectual property online

madeleineh — Thu, 04 Feb 2010 01:41:17 +0000

“It is with a hard heart that I write this post today. It has come to our attention that a design, The Pocket Light by Hyun Jin Yoon & Eun Hak Lee (Ryan Harc), was stolen, produced and sold unlicensed under another brand… In many ways the Internet is a new medium when it comes to the management of intellectual property. Many designers are still struggling to reconcile its power of reach versus control of information flow. Here are some of my thoughts on managing creative content on the Internet.” (Read on)

Brian Ling Yanko Design

Which social network is right for your small business?

madeleineh — Wed, 18 Nov 2009 01:10:12 +0000

“The paradox for SMEs is that the best results from social networking occur after a considerable time investment – something that is in very short supply in smaller business. ” (Read on)

Craig Reardon SmartCompany

Lock down the point of supply

madeleineh — Tue, 10 Nov 2009 07:01:33 +0000

“To drive growth in any business you need to find some point of difference which can give you a head start on the competition. You need a competitive advantage which is sufficiently important to your target market that you get the business rather than your competitors.. The conventional answer is usually strong intellectual property position but not every business can create this advantage. However, a little more creative thinking might suggest that you try to gain control over an item of supply which is essential to the end-user solution. You then own the entire supply chain.” Read on

Tom McKaskill SmartCompany

A sprinkling of grants wisdom

madeleineh — Tue, 10 Nov 2009 04:56:03 +0000

“With more applications received than there is money available to fund projects, consider these tips when writing your grant application.” Read on

Design Victoria