i & i design | Email

Where and what did you study and what year did you graduate?
Diploma Furniture Designer/Maker, 2006, TAFE South Australia.
Timber Veneer Moulding Workshop, 2005, Melbourne University.

Where did you head after graduating?
From 2005 to 2007 I was at the JamFactory Contemporary Craft & Design in Adelaide working as an associate furniture designer and maker.

When did you launch your own business?
In 2007.

What motivated you to start your own business?
I wanted to work for myself and to be in control of my future.

How would you describe your business to someone who didn’t know you?
I undertake commissions and small production run work, designing and making objects that give a sense of wellbeing to daily life.

How would you describe the products you design to someone who hadn’t seen them?
My products are simple, effective and functional products that have a sense of humour which appeals to young and old.

What are the most challenging parts of being a designer running a small business?
The main challenge running a small business is that I am the designer, maker, accountant, marketer…

What inspires your design projects?
Inspiration for me comes from everywhere – memories, my friends, magazines, buildings and urban life. Ideas come to me at the times when I least expect them.

What are the next steps for you?
In two to five years I would like to have built a successful career in the product design market in Australia and overseas. I hope to also have a number of designs in production and to be supplying a number of stores. Creating a design hub of like-minded individuals from all areas of design is another of my goals. I want to combine all styles to create a business that can supply diverse, contemporary products for any type of client.

David Potts received a scholarship from Arts SA and CraftSouth to participate in Springboard Stage One.

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