The Australian International Design Awards recognise product design and innovation excellence. Manufacturers and designers of professionally designed products available for sale in Australia or products professionally designed by Australians for overseas markets can now enter the 2010 program.

The awards have been operating since 1958. Past winners include the Qantas A380 Economy Seat (2009), Flaik snowsports performance tracker (2008), Ford Territory (2004), and Cochlear Nucleus 24 Contour (2000).

Products are assessed on their individual design merits against a range of criteria including innovation, visual and emotional appeal, functionality, quality and manufacture, human factors and environmental sustainability.

By participating, companies may achieve independent design endorsement, increase their exposure to consumers, potential clients, product manufacturers and design-related businesses as well as gain international recognition and a local marketing edge. Winners and finalists may receive measurable outcomes including media exposure, print and online promotion, point-of-sale advantage, product exhibition opportunities, market credibility and peer recognition.

The 2010 Australian International Design Awards is now accepting entries across nine categories: Consumer, Business and Technology, Medical and Scientific, Automotive and Transport, Sport and Leisure, Housing and Building, Heavy Machinery, Architectural and Interior Products, and Student.

Entries close Tuesday 1 December 2009.

For more information and to enter visit www.designawards.com.au.

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